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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Target group
1,172
Zielgruppe
1,171
Consumer behaviour
458
Konsumentenverhalten
458
Advertising effects
260
Werbewirkung
260
Advertising
223
Werbung
221
Children
189
Kinder
189
USA
159
United States
159
Internet marketing
139
Online-Marketing
139
Marketing management
138
Marketingmanagement
138
Market segmentation
131
Jugendliche
109
Youth
109
Beziehungsmarketing
91
Relationship marketing
91
Deutschland
81
Germany
81
Elderly people
71
Ältere Menschen
71
Brand management
70
Markenführung
70
Theorie
60
Theory
60
Low income
52
Niedrigeinkommen
52
India
50
Indien
50
Brand image
46
Markenimage
46
Developing countries
45
Entwicklungsländer
45
Holiday behaviour
40
Urlaubsverhalten
40
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49
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11
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Article
120
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10
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Aufsatz in Zeitschrift
Working Paper
Article in journal
120
Aufsatz im Buch
35
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35
Hochschulschrift
24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
10
Aufsatzsammlung
6
Bibliografie enthalten
5
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4
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4
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3
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1
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1
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1
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English
117
German
13
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Chawla, Deepak
2
Dolnicar, Sara
2
Leisch, Friedrich
2
Piersma, Nanda
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
Bauer, Erich
1
Bauer, Hans H.
1
Behzadian, Majid
1
Berenguer Contrí, Gloria
1
Berné, Carmen
1
Birk, Matthias M.
1
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Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
DICE discussion paper
1
Discussion paper / International School of Management
1
Discussion paper / Tinbergen Institute
1
Discussion papers / CEPR
1
Documents de recherche / ESSEC Centre de Recherche
1
Econometric Institute research papers
1
Electronic commerce research
1
Enlightening tourism : ET ; a pathmaking journal
1
Erfurter Hefte zum angewandten Marketing
1
European Sport management quarterly : ESMQ
1
Expert journal of marketing
1
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ECONIS (ZBW)
130
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130
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
4
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
5
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
6
Imperfect targeting and advertising strategies
Karle, Heiko
;
Reisinger, Markus
-
2023
Persistent link: https://www.econbiz.de/10014422619
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
9
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
10
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
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