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~subject:"Media usage"
~subject:"Werbewirkung"
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Search: subject_exact:"Interactive media"
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Media usage
Werbewirkung
Interactive media
317
Interaktive Medien
317
Internet marketing
66
Online-Marketing
66
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
54
Social web
54
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37
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Bellman, Steven
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2
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1
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1
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International journal of electronic commerce : IJEC
5
Journal of advertising research
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
Electronic commerce : Grundlagen und Perspektiven
1
Electronic commerce research and applications
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Grenzmanagement
1
Hauswirtschaft und Wissenschaft : europäische Zeitschrift für Haushaltsökonomie, Haushaltstechnik und Sozialmanagement : Jahrbuch des ... Jahrgangs ...
1
International advertising and communication : current insights and empirical findings
1
International journal of economics and business research : IJEBR
1
Internet advertising : theory and research
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of economics & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management information systems : mis quarterly
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
1
Nonprofit and voluntary sector quarterly
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Revue d'économie politique
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of applied business research
1
The journal of consumer marketing
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
3
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
4
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
5
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
6
Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula
;
Żelazowska, Monika
; …
- In:
Journal of economics & management
36
(
2019
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
Kontinuierliches A/B-Testing zur Optimierung von Spielerbindung und Monetarisierung bei "Freemium"-Spielen
Zweig, Katharina A.
;
Lachmann, Bernd
;
Montag, Christian
; …
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 43-57)
.
2019
Persistent link: https://www.econbiz.de/10011974498
Saved in:
9
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
10
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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