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~subject:"Mobile Anwendung"
~subject:"Mobile business"
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Mobile Anwendung
Mobile business
Mobile Marketing
1,031
Mobile marketing
1,031
Internet
479
Telemarketing
422
Electronic Commerce
367
Deutschland
330
Online-Marketing
317
Germany
308
Internet marketing
295
Consumer behaviour
240
Konsumentenverhalten
240
E-commerce
234
Mobile communications
221
Mobilkommunikation
221
Theorie
208
Theory
208
Relationship marketing
187
Beziehungsmarketing
186
Advertising effects
152
Werbewirkung
152
Werbung
137
Advertising
133
Mobile Business
133
Marketing
130
Marketingmanagement
124
Marketing management
120
Mobile phone
96
Mobiltelefon
96
Social Web
80
Social web
80
Online retailing
67
Online-Handel
67
Kundenmanagement
60
Direktmarketing
58
Mobile application
58
Unternehmen
56
USA
51
Brand management
50
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23
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Bauer, Hans H.
5
Sajad Rezaei
5
Ghose, Anindya
4
Heinemann, Gerrit
4
Bamoriya, Hemant
3
Cui, Xuebin
3
Fang, Zheng
3
Luo, Xueming
3
Neumann, Marcus M.
3
Reichardt, Tina
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Gao, Tao
2
Giaglis, George M.
2
Jamieson, Kyle
2
Kumar, Vikas
2
Lippert, Ingo
2
Liu, Yinyuan
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Molitor, Dominik
2
Narang, Unnati
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Reeh, Marc-Oliver
2
Rohm, Andrew J.
2
Schumacher, Henrik
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Shimul, Anwar Sadat
2
Singh, Rajendra
2
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Springer Fachmedien Wiesbaden
3
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of internet marketing and advertising : IJIMA
6
SpringerLink / Bücher
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Apps management and e-commerce transactions in real-time
3
Handbook of research on mobile marketing management
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of applied business research
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung der Unternehmen
1
E-consumers in the era of new tourism
1
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ECONIS (ZBW)
156
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
7
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
8
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
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