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~subject:"Mobile Business"
~subject:"Supplier relationship management"
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Mobile Business
Supplier relationship management
Mobile Marketing
1,031
Mobile marketing
1,031
Deutschland
296
Germany
295
Online-Marketing
290
Internet
272
Electronic Commerce
262
Internet marketing
255
Consumer behaviour
236
Konsumentenverhalten
236
E-commerce
224
Mobile communications
221
Mobilkommunikation
221
Theorie
201
Theory
201
Beziehungsmarketing
177
Relationship marketing
177
Advertising effects
152
Werbewirkung
152
Mobile business
133
Werbung
131
Advertising
130
Marketingmanagement
112
Marketing management
110
Mobile phone
96
Mobiltelefon
96
Marketing
87
Social Web
76
Social web
76
Online retailing
62
Online-Handel
62
Mobile Anwendung
58
Mobile application
58
Brand management
50
Markenführung
50
Lieferantenmanagement
44
USA
44
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43
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German
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Bauer, Hans H.
5
Muther, Andreas
5
Ghose, Anindya
4
Weiber, Rolf
4
Bamoriya, Hemant
3
Cui, Xuebin
3
Fang, Zheng
3
Luo, Xueming
3
Neumann, Marcus M.
3
Reichardt, Tina
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Berg, Hartmut
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gaiser, Christian W.
2
Gao, Tao
2
Heinemann, Gerrit
2
Hermanns, Arnold
2
Höft, Uwe
2
Jamieson, Kyle
2
Kumar, Vikas
2
Link, Jörg
2
Lippert, Ingo
2
Liu, Yinyuan
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Molitor, Dominik
2
Narang, Unnati
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Reeh, Marc-Oliver
2
Rohm, Andrew J.
2
Schmitt, Stefan
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Schumacher, Henrik
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Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
SpringerLink / Bücher
4
Journal of retailing and consumer services
3
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reihe Electronic Commerce
2
Schriftenreihe Rostocker Beiträge zu Controlling und Rechnungswesen
2
Springer eBook Collection / Business and Economics
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Auto-Motive : Standpunkte und Meinungen von Experten; Vorträge zu "Aktuellen automobilwirtschaftlichen Fragen", Wintersemester...
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Contemporary trends in innovative marketing strategies
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung der Unternehmen
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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ECONIS (ZBW)
177
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
6
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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7
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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8
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
9
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
10
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
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