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~subject:"Mobile Business"
~type_genre:"Article in journal"
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Mobile Business
Mobile Marketing
274
Mobile marketing
274
Consumer behaviour
154
Konsumentenverhalten
154
Internet marketing
152
Online-Marketing
152
Mobile communications
150
Mobilkommunikation
150
Advertising effects
97
Werbewirkung
97
Advertising
94
Werbung
93
Mobile business
92
Mobile phone
74
Mobiltelefon
74
mobile marketing
36
Innovation adoption
33
Innovationsakzeptanz
33
Mobile Anwendung
33
Mobile application
33
Marketing management
32
Marketingmanagement
32
Social Web
27
Social web
27
USA
21
United States
21
Mobile advertising
20
mobile advertising
20
Beziehungsmarketing
19
Relationship marketing
19
Brand management
18
Markenführung
18
Internet
15
Online retailing
15
Online-Handel
15
E-commerce
14
Electronic Commerce
14
Viral marketing
14
Virales Marketing
14
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92
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Article in journal
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92
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18
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5
Graue Literatur
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Non-commercial literature
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Hochschulschrift
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Ratgeber
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Sammelwerk
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92
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Ghose, Anindya
4
Cui, Xuebin
3
Fang, Zheng
3
Luo, Xueming
3
Andrews, Michelle
2
Arnita, Devi
2
Bamoriya, Hemant
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gao, Tao
2
Jamieson, Kyle
2
Kumar, Vikas
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Rohm, Andrew J.
2
Shimul, Anwar Sadat
2
Spann, Martin
2
Stephen, Andrew T.
2
Sultan, Fareena
2
Sárváry, Miklós
2
Varnali, Kaan
2
Willing, Christoph
2
Zubcsek, Peter Pal
2
Aas, Tor Helge
1
Abhishek
1
Aghniadi
1
Al Khasawneh, Mohammad Hamdi
1
Alcázar Martínez, Benjamin del
1
Amirkhanpour, Monaliz
1
Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Axcell, Shana
1
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International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of retailing and consumer services
3
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
Journal of Indian business research
1
Journal of accounting & management information systems : JAMIS
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
7
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
8
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
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