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~subject:"Mobile business"
~subject:"Theory"
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Mobile business
Theory
Mobile marketing
1,050
Mobile Marketing
1,045
Internet
439
Electronic Commerce
359
Telemarketing
357
Online-Marketing
330
Deutschland
329
Germany
308
Internet marketing
302
Consumer behaviour
260
Konsumentenverhalten
260
E-commerce
237
Mobile communications
234
Mobilkommunikation
233
Theorie
207
Beziehungsmarketing
193
Relationship marketing
193
Advertising effects
152
Werbewirkung
152
Mobile Business
140
Werbung
136
Advertising
133
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
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92
Social web
92
mobile marketing
75
Online retailing
71
Online-Handel
71
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60
Mobile application
60
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59
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German
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English
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Bauer, Hans H.
13
Theobald, Axel
9
Link, Jörg
8
Bliemel, Friedhelm
7
Fassott, Georg
6
Fritz, Wolfgang
5
Silberer, Günter
5
Ahlert, Dieter
4
Dreyer, Marcus
4
Ghose, Anindya
4
Meffert, Heribert
4
Starsetzki, Thomas
4
Weiber, Rolf
4
Wiedmann, Klaus-Peter
4
Bamoriya, Hemant
3
Becker, Jörg
3
Cui, Xuebin
3
Fang, Zheng
3
Luo, Xueming
3
Muther, Andreas
3
Narang, Unnati
3
Neumann, Marcus M.
3
Reichardt, Tina
3
Shankar, Venkatesh
3
Spann, Martin
3
Tiedtke, Daniela
3
Wamser, Christoph
3
Wilke, Kai
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Berg, Hartmut
2
Birkhofer, Ben
2
Brandt, Tobias
2
Buxel, Holger Henning
2
Dholakia, Nikhilesh
2
Dix, Steve
2
Dreier, Henrik
2
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2
Fisbeck, Hagen
2
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Fördergesellschaft Marketing an der Universität Augsburg
2
Springer Fachmedien Wiesbaden
2
European Marketing Academy
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Handelsforschung <Köln>
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Springer eBook Collection / Business and Economics
9
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
Gabler Edition Wissenschaft
6
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
5
SpringerLink / Bücher
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft / Interaktives Marketing
3
Gabler-Lehrbuch
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
New economy in kleinen und mittleren Unternehmen
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Ausgewählte Studien des ECC-Handel
2
Beiträge der Fachhochschule Pforzheim
2
Berichte aus der Betriebswirtschaft
2
DUV / Wirtschaftswissenschaft
2
Digital advertising : theory and research
2
Electronic commerce : Grundlagen und Perspektiven
2
Handbook of research on mobile marketing management
2
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
2
Handelsforschung
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
2
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
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ECONIS (ZBW)
346
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1
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of
346
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1
Affective contagion effects in cross-cultural
mobile
marketing
: evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Consumer attitudes toward the adoption of
mobile
marketing
in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
4
A strategic framework for non-intrusive
mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
5
Navigating
mobile
marketing
: unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
6
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
7
Mobile consumers and applications : essays on
mobile
marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
8
Behaviorally targeted location-based
mobile
marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
9
Exploring cultural influences on
mobile
marketing
acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
10
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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