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~subject:"Moving Image"
~subject:"Wahrnehmung"
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Search: subject:"eyetracking"
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Moving Image
Wahrnehmung
Consumer behaviour
101
Konsumentenverhalten
101
Eye-tracking
98
eye-tracking
91
Experiment
49
Perception
35
Advertising effects
34
Werbewirkung
34
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23
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22
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21
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19
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visual attention
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eyetracking
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Eye-Tracking
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ECONIS (ZBW)
35
EconStor
2
RePEc
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1
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
2
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
3
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
4
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
5
How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin
;
Ioniță, Daniela
- In:
Journal of business economics and management
22
(
2021
)
3
,
pp. 656-674
brand advertisements and corporate brand advertisements. An
eye-tracking
experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10012506274
Saved in:
6
Top-down or bottom-up? : disentangling channels of attention in risky choice
Engelmann, Jan
;
Hirmas, Alejandro
;
Weele, Joël J. van der
-
2021
-specific and decisionspecific variation in attention and verify our framework in an
eye-tracking
experiment on risky choice. We …
Persistent link: https://www.econbiz.de/10012510861
Saved in:
7
What are you looking at? : visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences
D'Ament, Genevieve
;
Saliba, Anthony John
;
Nayeem, Tahmid
- In:
International journal of wine business research
35
(
2023
)
2
,
pp. 232-255
Persistent link: https://www.econbiz.de/10014335847
Saved in:
8
Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
Saved in:
9
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
10
Mobile marketing interface layout attributes that affect user aesthetic preference : an
eye-tracking
study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
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