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~subject:"Multikanalvertrieb"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenanalyse"
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Subject
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Multikanalvertrieb
Relationship marketing
Kundenanalyse
653
Customer analysis
554
Beziehungsmarketing
198
Konsumentenverhalten
115
Consumer behaviour
114
Deutschland
107
Germany
104
Theorie
96
Theory
95
Marktforschung
70
Market research
58
Einzelhandel
52
Marketingmanagement
50
Marketing management
48
Retail trade
48
Online-Handel
45
Online retailing
43
Kundenmanagement
38
Computer-assisted marketing
32
IT-gestütztes Marketing
32
Marktsegmentierung
32
Data Mining
29
Data mining
29
Marketing
29
Zielgruppe
28
Kundenwert
27
Market segmentation
26
Target group
26
Verbraucherverhalten
25
Customer value
24
Finanzdienstleistung
24
Multichannel strategy
24
Financial services
23
Wissensmanagement
23
Customer satisfaction
22
Electronic Commerce
22
Kundenzufriedenheit
22
Online-Marketing
21
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All
Undetermined
40
Free
10
Type of publication
All
Article
120
Book / Working Paper
75
Type of publication (narrower categories)
All
Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
47
Book section
47
Hochschulschrift
24
Thesis
20
Graue Literatur
18
Non-commercial literature
18
Arbeitspapier
13
Working Paper
13
Guidebook
6
Ratgeber
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Case study
4
Fallstudie
4
Bibliografie enthalten
3
Bibliography included
3
Accompanied by computer file
1
Bibliografie
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Forschungsbericht
1
Handbook
1
Handbuch
1
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Language
All
German
106
English
89
Author
All
Günter, Bernd
4
Homburg, Christian
4
Van den Poel, Dirk
4
Al-Busaidi, Kamla Ali
3
Belz, Christian
3
Buxel, Holger
3
Krafft, Manfred
3
Kumar, V.
3
Ranjan, Jayanthi
3
Silberer, Günter
3
Steinmann, Sascha
3
Baecke, Philippe
2
Bauer, Hans H.
2
Blattberg, Robert C.
2
Bruhn, Manfred
2
Böckermann, Florian
2
Fader, Peter
2
Fürst, Andreas
2
Hafner, Nils
2
Hahn, Carsten H.
2
Hammerschmidt, Maik
2
Helm, Sabrina
2
Herrmann, Andreas
2
Huber, Frank
2
Jerath, Kinshuk
2
Johnson, Michael D.
2
Kim, Byung-Do
2
Koschate, Nicole
2
Lüthje, Christian
2
Martens, Tobias von
2
Mau, Gunnar
2
Mayer, Ansgar
2
Menthe, Thomas
2
Michel, René
2
Nagel, Kurt
2
Neslin, Scott A.
2
Raddao, Nino
2
Reinartz, Werner J.
2
Riekhof, Hans-Christian
2
Schaschke, Michaela
2
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Institution
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Haufe-Lexware GmbH & Co. KG
2
Fraunhofer-Informationszentrum Raum und Bau
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Technische Universität Dresden
1
Tredition GmbH <Hamburg>
1
Universität St. Gallen
1
Zukunftsinstitut
1
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Published in...
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SpringerLink / Bücher
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
The service industries journal
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic customer relationship management : IJECRM
3
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Schriften zum innovativen Marketing
3
The international review of retail, distribution and consumer research
3
Beiträge zum Controlling
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Fuzzy methods for customer relationship management and marketing : applications and classifications
2
Gabler-Edition Wissenschaft
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of retailing and consumer services
2
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
2
Kundenmanagement & Electronic Commerce
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
The journal of services marketing
2
Yearbook of marketing and consumer research
2
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Band ... der GfM-Schriftenreihe Marketing-Manual
1
Banks and bank systems : international research journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Channel strategies and marketing mix in a connected world
1
Company and customer relations
1
Compliance in Banken : Anwendungsgebiete des risikobasierten Ansatzes
1
DUV / Wirtschaftswissenschaft
1
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Source
All
ECONIS (ZBW)
195
Showing
1
-
10
of
195
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date (oldest first)
1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
5
Effects of seamless omnichannel experience on customer behavioural outcomes
Singh, Tanya
;
Pandey, Shivendra Kumar
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 621-638
Persistent link: https://www.econbiz.de/10015064027
Saved in:
6
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
Saved in:
7
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
8
Re-Invent : warum wir uns für unsere Kunden immer wieder neu erfinden müssen
Abolhassan, Ferri
(
ed.
)
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013169461
Saved in:
9
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
10
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
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