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~subject:"Online retailing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Search: subject_exact:"Konsummotiv"
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Online retailing
Werbewirkung
Consumer motivation
242
Kaufmotiv
242
Consumer behaviour
100
Konsumentenverhalten
100
USA
48
United States
48
Online-Handel
43
Brand image
39
Markenimage
39
Emotion
28
Kaufentscheidung
21
Purchase decision
20
Advertising effects
19
Motivation
18
Luxury goods
16
Luxusgüter
16
Einzelhandel
14
Retail trade
14
Bio-Lebensmittel
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India
12
Indien
12
Internet marketing
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Online-Marketing
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Organic food
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purchase intention
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Personality psychology
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Electronic Commerce
10
Environmental consciousness
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Hedonic price index
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2
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1
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1
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1
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1
Argyriou, Evmorfia
1
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1
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1
Bai, Xue
1
Baker, Gary A.
1
Bebber, Suélen
1
Behe, Bridget K.
1
Bellini, Silvia
1
Brengman, Malaika
1
Bui, M̃y
1
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1
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1
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1
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1
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1
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1
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1
Domina, Tanya
1
Duarte, Paulo
1
Eastin, Matthew S.
1
Eberle, Luciene
1
Eddy, Terry
1
Ennew, Christine T.
1
Fang, Jiaming
1
Farris, Paul W.
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Journal of electronic commerce research : JECR
5
Journal of retailing and consumer services
5
Psychology & marketing
5
Journal of internet commerce
4
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of retail & distribution management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Eastern European economics : EEE
1
Electronic commerce research
1
International journal of business and globalisation : IJBG
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research : IJBIR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Managing service quality : MSQ ; an international journal
1
Manthan : journal of commerce and management
1
Marketing letters : a journal of research in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
59
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1
Hedonic shopping motivation and impulse buying : the effect of website quality on customer satisfaction
Widagdo, Bambang
;
Roz, Kenny
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 395-405
Persistent link: https://www.econbiz.de/10012692348
Saved in:
2
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
3
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
4
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
5
The effect of consumer motivations on purchase intention of online fashion : sharing platform
Won, Jessica
;
Kim, Bo-Young
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
6
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012667869
Saved in:
6
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
7
Impulse buying in Z-generation : the influence of hedonic shopping motivation and utilitarian value in Indonesian online marketplace
Mustikasari, Anita
;
Ariyani, Santika
- In:
Manthan : journal of commerce and management
9
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013414725
Saved in:
8
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
9
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
10
I need to touch it to buy it! : how haptic information influences consumer shopping behavior across channels
De Canio, Francesca
;
Fuentes-Blasco, Maria
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581921
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