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~subject:"Preismanagement"
~type_genre:"Article in journal"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Merchandising"
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Preismanagement
Sales promotion
1,313
Verkaufsförderung
1,313
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679
Consumer behaviour
678
Pricing strategy
262
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213
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213
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106
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99
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Kukar-Kinney, Monika
7
Sinitsyn, Maxim
6
Monroe, Kent B.
5
Xia, Lan
5
Bogomolova, Svetlana
4
Natter, Martin
4
Aspara, Jaakko
3
Aydinli, Aylin
3
Barone, Michael J.
3
Bertini, Marco
3
Biswas, Abhijit
3
Choi, Sungchul
3
Guha, Abhijit
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Inderst, Roman
3
Kuntner, Tobias
3
Martín Herrán, Guiomar
3
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3
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2
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2
Bagchi, Rajesh
2
Bambauer-Sachse, Silke
2
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2
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2
Breugelmans, Els
2
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2
Cao, Zike
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Gauri, Dinesh Kumar
2
Gautier, Erwan
2
Gedenk, Karen
2
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2
Hardesty, David M.
2
Heiens, Richard A.
2
Hui, Kai-Lung
2
Isojärvi, Jyrki
2
Janiszewski, Chris A.
2
Kan, Christina
2
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Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing research : JMR
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
International journal of revenue management : IJRM
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics & management strategy : JEMS
2
Journal of marketing analytics : JMA
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ECONIS (ZBW)
262
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1
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10
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262
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
3
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
4
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
5
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
6
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
7
The impact of price promotions on sales of unhealthy food and drink products in British retail stores
Watt, Toby
;
Beckert, Walter
;
Smith, Richard
;
Cornelsen, …
- In:
Health economics
32
(
2023
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10013461886
Saved in:
8
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
9
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
10
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
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