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~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Relationship marketing
Theorie
B-to-B-Marketing
130
Business-to-business marketing
130
Deutschland
46
Germany
46
Lieferantenmanagement
27
Supplier relationship management
27
Business-to-Business-Marketing
26
Beziehungsmarketing
17
Business network
15
Unternehmensnetzwerk
15
Bundling strategy
14
Leistungsbündel
14
Theory
14
Marketingmanagement
11
Marketing
10
E-commerce
9
Electronic Commerce
9
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9
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9
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9
Brand management
8
KMU
8
Markenführung
8
SME
8
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Erfolgsfaktor
6
Success factor
6
Transnational corporation
6
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6
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5
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Book / Working Paper
18
Article
9
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Case study
Conference proceedings
Article in journal
620
Aufsatz in Zeitschrift
620
Hochschulschrift
178
Thesis
158
Aufsatz im Buch
90
Book section
90
Bibliografie enthalten
77
Bibliography included
77
Graue Literatur
59
Non-commercial literature
59
Collection of articles of several authors
30
Sammelwerk
30
Fallstudie
25
Aufsatzsammlung
20
Arbeitspapier
19
Working Paper
19
Lehrbuch
18
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16
Conference paper
9
Konferenzbeitrag
9
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5
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4
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4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
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3
Ratgeber
3
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2
Sammlung
2
Bibliografie
1
Fallstudiensammlung
1
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1
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1
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1
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German
17
English
11
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Backhaus, Klaus
3
Mainela, Tuija
3
Kleinaltenkamp, Michael
2
Kowalkowski, Christian
2
Ulkuniemi, Pauliina
2
Ahlers, Michael
1
Al-Kwifi, Sam O.
1
Alajoutsijärvi, Kimmo
1
Blythe, Jim
1
Boysen, Werner
1
Engel, Birgit
1
Fließ, Sabine
1
Geehan, Sean
1
Günter, Bernd
1
Heger, Dominik K.
1
Jacob, Frank
1
Jalkala, Anne
1
Kes, Isabelle
1
Kes, Peter
1
Klinkers, Michael
1
Landwehr, Stefan
1
McNaughton, Rod B.
1
Nordigården, Daniel
1
Pernu, Elina
1
Plinke, Wulff
1
Puhakka, Vesa
1
Rehme, Jakob
1
Reinkemeier, Christoph
1
Ryynänen, Harri
1
Rätz, Diana
1
Salminen, Risto T.
1
Schmitz, Christian
1
Schneckenburger, Timo
1
Storp, Nancy
1
Söllner, Albrecht
1
Voeth, Markus
1
Voigt, Kai-Ingo
1
Woisetschläger, David
1
Zech, Armin
1
Zimmerman, Alan S.
1
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
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The journal of business & industrial marketing
3
Gabler Research
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Business relationship management and marketing
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research / Business-to-Business-Marketing
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Linköping studies in science and technology
1
Management decision : MD
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Orchestration of the global network organization
1
Project management journal : PMJ
1
Reihe Electronic Commerce
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
VDI-Berichte
1
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ECONIS (ZBW)
27
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1
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
2
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
3
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
4
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
5
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
6
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
7
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
8
Personal interaction and customer relationship management in project business
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10009723083
Saved in:
9
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
10
Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo
;
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
Management decision : MD
50
(
2012
)
2
,
pp. 291-304
Persistent link: https://www.econbiz.de/10009531351
Saved in:
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