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~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Retail trade
Kundenbindungsprogramm
889
Loyalty program
886
Beziehungsmarketing
465
Relationship marketing
462
Consumer behaviour
420
Konsumentenverhalten
420
Einzelhandel
138
Rabatt
95
Rebate
91
Deutschland
90
Theorie
87
Theory
87
Customer satisfaction
84
Kundenzufriedenheit
84
Germany
82
Sales promotion
76
Verkaufsförderung
76
Kundenbindung
74
USA
67
United States
67
Marketing management
61
Marketingmanagement
61
Loyalty programs
58
Preismanagement
50
Pricing strategy
50
Dienstleistungsqualität
43
Service quality
43
Kundenkarte
41
Customer retention
38
Hotel industry
38
Hotellerie
38
Internet marketing
36
Online-Marketing
36
Online retailing
35
Online-Handel
35
Mobile Business
33
Mobile business
33
Lebensmitteleinzelhandel
30
Mobile communications
30
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Undetermined
47
Free
24
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Article
96
Book / Working Paper
39
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Article in journal
86
Aufsatz in Zeitschrift
86
Aufsatz im Buch
10
Book section
10
Hochschulschrift
9
Graue Literatur
8
Non-commercial literature
8
Thesis
6
Arbeitspapier
5
Case study
5
Fallstudie
5
Working Paper
5
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Conference paper
1
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1
Sammelwerk
1
Sammlung
1
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English
117
German
18
Author
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Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
Rumler, Andrea
2
Smith, Alan D.
2
Stourm, Valeria
2
Taylor, Wayne
2
Tomczak, Torsten
2
Wang, Di
2
Wei, Yingqi
2
Wong, IpKin Anthony
2
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Institution
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Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
epubli GmbH
1
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Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
1
Business strategy and the environment
1
CARESS working paper
1
Central European business review : CEBR
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Delovni zvezki / RCEF
1
Discussion paper series
1
Dissertation Series CentER
1
Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
1
European retail research
1
Global business review
1
HEC Paris research paper series
1
Handbuch Kundenbindungsmanagement
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
IIMB management review
1
Information systems management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
135
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91
Algorithmen zur automatischen Rabattierung und zum Couponing im Einzelhandel
Börsch, Alexander
-
2014
Persistent link: https://www.econbiz.de/10010465286
Saved in:
92
The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil
;
Julian, Craig C.
;
Wel, Che Aniza Binti Che
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
Saved in:
93
Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng
;
Lee, Ji Young
;
Choi, Dooyoung
;
Wu, Juanjuan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
Saved in:
94
Kundenbindung in Handels- und Serviceunternehmen : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten
Rudolph, Thomas
;
Nagengast, Liane
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 3-44
Persistent link: https://www.econbiz.de/10009731220
Saved in:
95
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
96
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas
-
2013
Persistent link: https://www.econbiz.de/10010251922
Saved in:
97
Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario
;
Hundertmark, Annika
;
Schimmelpfennig, Heiko
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
Saved in:
98
The development of core retailer community functions
Arnold, Todd J.
;
Briggs, Elten
;
Landry, Timothy D.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009787450
Saved in:
99
Adherence to customer loyalty programmes and changes in buyer behaviour
Collado Agudo, Jesús
;
Herrero Crespo, Angel
; …
- In:
The service industries journal
32
(
2012
)
8
,
pp. 1323-1341
Persistent link: https://www.econbiz.de/10009553145
Saved in:
100
Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K.
- In:
Issues of business and law
4
(
2012
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
Saved in:
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