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The marketing review
16
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ECONIS (ZBW)
16
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1
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
2
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
Saved in:
3
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
4
Characteristics of social media non-adopters : lessons learned
Arun Kumar Tarofder
;
S. M. Ferdous Azam
;
Ali, Azrin
- In:
The marketing review
18
(
2018
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10011961538
Saved in:
5
One gets what one orders : utilisation of digital marketing tools
Taiminen, Heini
- In:
The marketing review
16
(
2016
)
4
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011894558
Saved in:
6
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
7
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
8
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Saved in:
9
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
10
Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module
Walker, Lorna
- In:
The marketing review
14
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010384741
Saved in:
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