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~subject:"Strategic management"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Marketingkonzeption"
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Strategic management
Marketing management
645
Marketingmanagement
645
Marketing
189
Deutschland
135
Germany
134
Theorie
91
Theory
91
Consumer behaviour
78
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78
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63
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63
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57
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57
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54
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48
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46
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46
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45
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42
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42
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38
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38
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36
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36
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33
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33
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33
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31
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30
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29
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29
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29
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23
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Collection of articles of several authors
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442
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442
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72
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72
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37
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32
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32
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24
German
10
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Pfeffermann, Nicole
3
Sheth, Jagdish N.
3
Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Springer, Reiner
2
Varadarajan, Rajan
2
Bell, David R.
1
Bharadwaj, Sundar
1
Boldt, Stefanie
1
Bruce, Harry James
1
Böckenholt, Ingo
1
Cadotte, Ernest R.
1
Crittenden, Victoria Lynn
1
Day, George S.
1
Dietrich, Peter
1
Drees, Norbert
1
Fung, Michael Ka-yiu
1
Gilmore, Audrey
1
Gladkich, I. V.
1
Gould, Julie
1
Herstatt, Cornelius
1
Huck, Stephan
1
Hülsmann, Michael
1
Keillor, Bruce D.
1
Lies, Jan
1
Lubas, Barbara
1
Malik, Mani Arora
1
Marshall, Roger
1
Martin, Sieglinde
1
Mazurek-Łopacińska, Krystyna
1
Mehn, Audrey
1
Moon, Junyean
1
Möller, K. E. Kristian
1
Müller, Christian
1
Parvinen, Petri
1
Piasny, Beata
1
Ray, Saibal
1
Reibstein, David J.
1
Sardana, G. D.
1
Sarmaniotis, Christos
1
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DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
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Journal of business research : JBR
2
Legends in strategic marketing
2
Technischer Vertrieb
2
Business horizons
1
Business/Economics
1
Engineering online library
1
Erfurter Hefte zum angewandten Marketing
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of technology marketing : IJTMkt
1
International journal of trade and global markets
1
International marketing review
1
Legends in marketing
1
Marketing intelligence & planning
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Public relations
1
Research
1
Springer series in supply chain management
1
UTB / Betriebswirtschaftslehre, Medien- und Kommunikationswissenschaft
1
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ECONIS (ZBW)
37
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Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
4
Konzepte und Strategien für Omnichannel-Exzellenz : innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen
Böckenholt, Ingo
(
ed.
);
Mehn, Audrey
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011873086
Saved in:
5
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole
(
ed.
);
Gould, Julie
(
ed.
)
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10014012975
Saved in:
6
Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
Fung, Michael Ka-yiu
(
ed.
);
Sergi, Bruno S.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011435637
Saved in:
7
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
8
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
9
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
10
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
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