//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Government document"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
Marketing management
2,245
Marketingmanagement
2,245
Deutschland
298
Germany
298
Theorie
243
Theory
243
Beziehungsmarketing
230
Relationship marketing
230
Brand management
183
Markenführung
183
Consumer behaviour
178
Konsumentenverhalten
178
Internet marketing
157
Online-Marketing
157
USA
151
United States
151
Marketing
149
Social Web
123
Social web
123
International marketing
99
Internationales Marketing
99
KMU
94
SME
94
Innovation
79
Strategic management
73
Target group
73
Zielgruppe
73
Marketing theory
60
Marketingtheorie
60
Public relations
60
Öffentlichkeitsarbeit
60
E-commerce
59
Electronic Commerce
59
Market research
57
Marktforschung
57
Advertising
56
Werbung
56
Distribution channel
52
Vertriebsweg
52
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
73
Type of publication (narrower categories)
All
Aufsatz im Buch
Conference paper
Government document
Article in journal
442
Aufsatz in Zeitschrift
442
Hochschulschrift
87
Thesis
75
Lehrbuch
74
Book section
72
Textbook
65
Collection of articles of several authors
54
Sammelwerk
54
Bibliografie enthalten
48
Bibliography included
48
Graue Literatur
43
Non-commercial literature
43
Aufsatzsammlung
36
Case study
35
Fallstudie
35
Arbeitspapier
23
Working Paper
23
Guidebook
16
Ratgeber
16
Konferenzschrift
9
Reprint
8
Glossar enthalten
7
Glossary included
7
Handbook
7
Handbuch
7
Conference proceedings
6
Fallstudiensammlung
6
Bibliografie
4
Collection of articles written by one author
4
Einführung
4
Sammlung
4
Company information
2
Festschrift
2
Firmeninformation
2
Interview
2
Konferenzbeitrag
2
Mikroform
2
more ...
less ...
Language
All
English
53
German
19
Dutch
1
Author
All
Pfeffermann, Nicole
3
Ergenzinger, Rudolf
2
Krulis-Randa, Jan S.
2
Turnbull, Peter W.
2
Valla, Jean-Paul
2
Abell, Derek F.
1
Atristain Suarez, Connie
1
Baasch, Stefanie
1
Ballantyne, Ronnie
1
Baoling, Li
1
Barbu, Andreea Mihaela
1
Beckmann, Klaus J.
1
Bendig, Tim
1
Berry, William L.
1
Bondarenko, V. A.
1
Borahima, Bahrun
1
Brugger, Bernhard
1
Burns, David J.
1
Cavusgil, S. Tamer
1
Cooper, Marjorie J.
1
Das, Tushar K.
1
Di Virgilio, Francesca
1
Doherty, Anne Marie
1
Eickhoff, Matthias
1
Ferguson, Sherry Devereaux
1
Fifield, Paul
1
Filser, Marc
1
Garofano, Antonella
1
Gaul, Wolfgang
1
Hadiwidjojo, Djumilah
1
Hallén, Lars
1
Harris, Lloyd C.
1
Hengl, Michael
1
Hill, Terry J.
1
Holland, Heinrich
1
Hunecke, Marcel
1
Hynes, Niki
1
Höing, Michael
1
Hülsmann, Michael
1
Ionescu, Florin Tudor
1
more ...
less ...
Published in...
All
Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Using influencer marketing as a digital business strategy
2
Behavioral perspectives on strategic alliances
1
Cases on consumer-centric marketing management
1
Competitive drivers for improving future business performance
1
Conceptual richness and methodological diversity in entrepreneurship research
1
Contemporary issues in business and financial management in Eastern Europe
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business in the global network
1
Executing strategy for business results
1
Fallstudien zur Unternehmensführung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
Future-focused strategic marketing
1
Global perspectives on contemporary marketing education
1
Handbook of Asian management
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Human resource management and digitalization
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International marketing ; Vol. V
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Keeping strategy on track
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Michael Porter ; Vol. 4
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
5
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
6
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
7
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
8
Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
- In:
New insights on trust in business-to-business …
,
(pp. 121-157)
.
2019
Persistent link: https://www.econbiz.de/10012405632
Saved in:
9
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
10
Justifying companies' marketing models for a winning business strategy
Bondarenko, V. A.
;
Pisareva, E. V.
- In:
Contemporary issues in business and financial …
,
(pp. 41-48)
.
2018
Persistent link: https://www.econbiz.de/10011972393
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->