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~subject:"Supplier relationship management"
~subject:"Theory"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Supplier relationship management
Theory
Virales Marketing
Consumer behaviour
62
Konsumentenverhalten
62
Delphi technique
56
Delphi-Methode
56
Beziehungsmarketing
35
Relationship marketing
35
Internet marketing
30
Online-Marketing
30
Social Web
30
Social web
30
Marketing management
23
Marketingmanagement
23
Lieferantenmanagement
21
Experten
20
Experts
20
Customer satisfaction
19
Kundenzufriedenheit
19
Brand management
15
Markenführung
15
Dienstleistungsqualität
14
Service quality
14
Viral marketing
14
Innovation
13
Lieferkette
13
Supply chain
13
E-commerce
12
Electronic Commerce
12
Expert system
12
Expertensystem
12
Fuzzy sets
12
Fuzzy-Set-Theorie
12
Tourism marketing
12
Tourismusmarketing
12
Internet
11
Online retailing
11
Online-Handel
11
USA
10
social media
10
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Online availability
All
Undetermined
17
Free
14
Type of publication
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Article
42
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
51
Non-commercial literature
51
Aufsatz in Zeitschrift
42
Hochschulschrift
39
Arbeitspapier
36
Working Paper
36
Thesis
35
Case study
7
Fallstudie
7
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Government document
1
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Language
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English
40
German
2
Author
All
Hanf, Jon
2
Liu, Shan
2
Allen, B. J.
1
Basuroy, Suman
1
Belaya, Vera
1
Bikeeva, M. V.
1
Bouckaert, Jan
1
Burns, Laird J.
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Degryse, Hans
1
Deng, Zhaohua
1
Dens, Nathalie
1
Donthu, Naveen
1
Esch, Franz-Rudolf
1
Feroz Khan, Gohar
1
Fu, Yafan
1
Gagalyuk, Taras
1
Gao, Baojun
1
Gretz, Richard T.
1
Guillory, Monica D.
1
Hallikas, Jukka
1
Hartmann, Evi
1
Hegji, Charles E.
1
Holzmüller, Hartmut H.
1
Hwang, Ki-Soon
1
Ivanova, A.
1
Jacobsen, Grant D.
1
Jaime Meuly, Rosalina
1
Johnston, Wesley J.
1
Kainzbauer, Astrid
1
Kang, Fei
1
Kashyap, Ankita
1
Keil, Mark
1
Kembro, Joakim
1
Khairul Anuar Mohammad Shah
1
Khalufi, Nasser
1
King, Brian
1
Kolouchová, Daniela
1
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Published in...
All
Expert journal of marketing
3
New York economic review : journal of the New York State Economics Association
3
Expert journal of business and management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of project management : the journal of The International Project Management Association
2
Marketing : ZFP ; journal of research and management
2
Agricultural and Food Economics : AFE
1
Central European business review : CEBR
1
Cogent business & management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance and supply chain modelling
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of production research
1
International journal of services and standards
1
International journal of services technology and management
1
Journal of East European management studies : JEEMS
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of organizational change management
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of supply chain management science : JSCMS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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1
Effectiveness
of
mobile
marketing
on the customer's experience in Kingdom
of
Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Saved in:
2
Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012613039
Saved in:
3
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
4
Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 89-98
Persistent link: https://www.econbiz.de/10012613043
Saved in:
5
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
6
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
7
Cross-cultural differences in uses
of
online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
8
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
9
The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
10
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
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