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~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Relationship marketing"
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Subject
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Theorie
Relationship marketing
14,652
Beziehungsmarketing
14,636
Consumer behaviour
6,698
Konsumentenverhalten
6,698
Customer satisfaction
4,148
Kundenzufriedenheit
4,147
Dienstleistungsqualität
3,068
Service quality
3,068
Brand management
1,975
Markenführung
1,975
Brand image
1,573
Markenimage
1,573
Social Web
1,479
Social web
1,479
Lieferantenmanagement
1,393
Supplier relationship management
1,393
Internet marketing
1,107
Online-Marketing
1,107
Confidence
1,085
Vertrauen
1,084
Customer integration
1,074
Kundenintegration
1,071
E-commerce
1,017
Electronic Commerce
1,016
Brand
1,006
Einzelhandel
999
Retail trade
999
Markenartikel
988
Marketing management
975
Marketingmanagement
974
Online retailing
934
Online-Handel
934
Customer value
926
Kundenwert
925
Customer service
715
Kundenservice
711
Emotion
675
USA
648
United States
648
Value creation
613
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Undetermined
197
Free
11
Type of publication
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Article
491
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Hochschulschrift
610
Thesis
562
Article in journal
491
Aufsatz im Buch
470
Book section
470
Graue Literatur
252
Non-commercial literature
252
Arbeitspapier
159
Working Paper
159
Bibliografie enthalten
134
Bibliography included
134
Collection of articles of several authors
100
Sammelwerk
100
Aufsatzsammlung
93
Case study
63
Fallstudie
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Handbook
51
Handbuch
51
Lehrbuch
41
Textbook
38
Konferenzschrift
16
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12
Systematic review
9
Übersichtsarbeit
9
Glossar enthalten
8
Glossary included
8
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7
Sammlung
7
Conference paper
6
Konferenzbeitrag
6
Festschrift
3
Bibliografie
2
Company information
2
Fallstudiensammlung
2
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2
Abstract
1
Advisory report
1
Elektronischer Datenträger
1
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English
363
German
125
Italian
3
French
1
Author
All
Herrmann, Andreas
12
Homburg, Christian
9
Huber, Frank
9
Bruhn, Manfred
6
Hennig-Thurau, Thorsten
4
Krafft, Manfred
4
Kumar, V.
4
Matzler, Kurt
4
Bauer, Hans H.
3
Bradlow, Eric T.
3
Ekinci, Yeliz
3
Fader, Peter
3
Gierl, Heribert
3
Klose, Andreas
3
Konak, Abdullah
3
Kulturel-Konak, Sadan
3
Seilheimer, Christian
3
Sinnl, Markus
3
Stauss, Bernd
3
Uray, Nimet
3
Wirtz, Bernd W.
3
Xiao, Yiyong
3
Adouani, Yassine
2
Brodie, Roderick J.
2
Caminal, Ramón
2
Cansier, Adrienne
2
Chen, Jing
2
Cornelsen, Jens
2
Elhauge, Einer
2
Gourio, François
2
Gummesson, Evert
2
Guo, Pengfei
2
Hammerschmidt, Maik
2
Han, Heesup
2
Hansen, Ursula
2
Heinrich, Bernd
2
Helm, Roland
2
Jarboui, Bassem
2
Johnson, Michael D.
2
Kim, Jeong-yoo
2
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European journal of operational research : EJOR
36
Journal of business economics : JBE
16
Die Betriebswirtschaft : DBW
13
International journal of production research
13
Handelsforschung
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
9
Marketing : ZFP ; journal of research and management
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
9
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
International journal of production economics
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Operations research letters
8
Production and operations management : an international journal of the Production and Operations Management Society
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of industrial organization
5
Journal of business research : JBR
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Manufacturing & service operations management : M & SOM
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business market management : jbm
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of services marketing
4
Zeitschrift für Planung : ZP
4
Der Markt : international journal of marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Operational Research Society : OR
3
Marketing science
3
Operational research : an international journal
3
Operations research
3
American economic journal : a journal of the American Economic Association
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Computational Management Science : CMS
2
Die Bank
2
Electronic commerce research
2
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ECONIS (ZBW)
491
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1
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10
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491
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1
Recent advances of solutions algorithms for logistics routing problems
Tirkolaee, Erfan Babaee
;
Goli, Alireza
;
Malmir, Behnam
- In:
Logistics
7
(
2023
)
3
,
pp. 1-2
Persistent link: https://www.econbiz.de/10014393331
Saved in:
2
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
3
Does
relationship
marketing
have a dark side? : a theoretical perspective
Deepika
;
Singh, Shashank Vikram Pratap
;
Paul, Mohinder
- In:
International journal of business innovation and …
30
(
2023
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10014293983
Saved in:
4
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables
Rausch, Theresa
;
Albrecht, Tobias
;
Baier, Daniel
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 675-706
Persistent link: https://www.econbiz.de/10013438855
Saved in:
5
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
6
A contract portfolio perspective on the role of customer order lead times in demand fulfilment processes with supply shortage
Seitz, Alexander
;
Akkerman, Renzo
;
Grunow, Martin
- In:
International journal of production research
60
(
2022
)
12
,
pp. 3792-3808
Persistent link: https://www.econbiz.de/10013499300
Saved in:
7
LP relaxation and dynamic programming enhancing VNS for the multiple knapsack problem with setup
Masmoudi, Malek
;
Adouani, Yassine
;
Jarboui, Bassem
- In:
International transactions in operational research : a …
31
(
2024
)
3
,
pp. 1890-1916
Persistent link: https://www.econbiz.de/10014470626
Saved in:
8
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
9
A column-and-constraint generation algorithm for two-stage stochastic programming problems
Tönissen, Denise D.
;
Arts, Joachim J.
;
Shen, Zuo-Jun
- In:
Top : an official journal of the Spanish Society of …
29
(
2021
)
3
,
pp. 781-798
Persistent link: https://www.econbiz.de/10012621312
Saved in:
10
Mixed-integer programming approaches for the time-constrained maximal covering routing problem
Sinnl, Markus
- In:
OR spectrum : quantitative approaches in management
43
(
2021
)
2
,
pp. 497-542
Persistent link: https://www.econbiz.de/10012585041
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