//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Brand
860
Markenartikel
859
Markenführung
394
Brand management
393
Consumer behaviour
256
Konsumentenverhalten
256
Brand image
157
Markenimage
157
Deutschland
82
Germany
82
Beziehungsmarketing
62
Relationship marketing
62
Theory
55
Luxury goods
52
Luxusgüter
52
Marketingmanagement
52
Marketing management
51
USA
49
United States
49
Handelsmarke
46
Store brand
46
Social Web
45
Social web
45
Marketing
38
Feuer
33
Fire
33
International marketing
28
Internationales Marketing
28
Werbewirkung
25
Advertising effects
24
Einzelhandel
24
Retail trade
24
Market research
23
Marktforschung
23
Advertising
21
India
21
Indien
21
Internet marketing
21
Online-Marketing
21
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
53
Book / Working Paper
2
Type of publication (narrower categories)
All
Book section
Lehrbuch
Article in journal
271
Aufsatz in Zeitschrift
271
Graue Literatur
173
Non-commercial literature
173
Working Paper
144
Arbeitspapier
143
Hochschulschrift
123
Thesis
114
Aufsatz im Buch
53
Bibliografie enthalten
49
Bibliography included
49
Aufsatzsammlung
13
Collection of articles of several authors
13
Sammelwerk
13
Case study
6
Fallstudie
6
Collection of articles written by one author
5
Handbook
5
Handbuch
5
Sammlung
5
Systematic review
5
Übersichtsarbeit
5
Conference paper
3
Konferenzbeitrag
3
Reprint
3
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
Amtsdruckschrift
1
Bibliografie
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Government document
1
Konferenzschrift
1
Mikroform
1
more ...
less ...
Language
All
German
28
English
27
Author
All
Sattler, Henrik
6
Ahlert, Dieter
2
Olbrich, Rainer
2
Rao, Vithala R.
2
Bandyopadhyay, Subir
1
Battenfeld, Dirk
1
Bauer, Andreas W.
1
Bauer, Hans H.
1
Bjerre, Mogens
1
Bronnenberg, Bart J.
1
Bruhn, Manfred
1
Brunel, Frédéric F.
1
Burmann, Christoph
1
Cadeaux, Jack
1
Chakraborti, Rajdeep
1
Chandrasekhar, S.
1
Choi, Eun Kwan
1
Cotterill, Ronald W.
1
De Rassenfosse, Gaétan
1
Divakar, Suresh
1
Dubé, Jean-Pierre
1
Fudenberg, Drew
1
Goldsmith, Ronald E.
1
Haedrich, Günther
1
Hammann, Peter
1
Hampe, Stefan
1
Heding, Tilde
1
Herrmann, Andreas
1
Holmes, Thomas P.
1
Holzmann, Thomas
1
Huber, Frank
1
Huggett, Robert J.
1
Jain, Subhash C.
1
Knudtzen, Charlotte F.
1
Kothen, Wolfgang
1
Kranz, Marcel
1
Kuenne, Robert E.
1
Kumar, Nanda
1
Kysela, Kai D.
1
Köster, Lars
1
more ...
less ...
Published in...
All
Conjoint measurement : methods and applications
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
2
Pricing tactics, strategies, and outcomes ; Vol. 2
2
Trademarks and their role in innovation, entrepreneurship and industrial organization
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economic and legal analyses of trade policy and institutions
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Expanding disciplinary space : on the potential of critical marketing
1
Festschrift für Dieter Farny : zur Vollendung seines 60. Lebensjahres von seinen Schülern
1
Geo-economic perspectives in the global environment
1
Handbook of the economics of marketing ; Volume 1
1
Knowledge and networks in a dynamic economy : Festschrift in honor of Åke E. Andersson ; with 25 tables
1
Konstruktivistische Ökonomik
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
1
Kulturmarketing
1
Labour in Turkey : economic, political and social perspectives
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Marketing cases from emerging markets
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Neue Ansätze in Markenforschung und Markenführung
1
New empirical industrial organization & the food system
1
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Perspektiven der Kommunikationspolitik
1
Perspektiven einer kulturellen Ökonomik
1
more ...
less ...
Source
All
ECONIS (ZBW)
55
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
2
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
3
On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan
- In:
Trademarks and their role in innovation, …
,
(pp. 93-96)
.
2021
Persistent link: https://www.econbiz.de/10012597130
Saved in:
4
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
5
Industry 4.0: brand new world or false promise? : with a note on the evolution of machinery
Narin, Özgür
- In:
Labour in Turkey : economic, political and social …
,
(pp. 247-278)
.
2020
Persistent link: https://www.econbiz.de/10012385168
Saved in:
6
The economics of brands and branding
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Moorthy, Sridhar
-
2019
Persistent link: https://www.econbiz.de/10012112777
Saved in:
7
Can stochastic availability predict private label shares? : modelling approach and preliminary results
Shen, Yutian
;
Cadeaux, Jack
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 161-167)
.
2018
Persistent link: https://www.econbiz.de/10013277508
Saved in:
8
Kolkata Knight Riders : developing a brand identity
Roy, Sanjit Kumar
;
Chakraborti, Rajdeep
- In:
Marketing cases from emerging markets
,
(pp. 67-80)
.
2014
Persistent link: https://www.econbiz.de/10010188846
Saved in:
9
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
10
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 139-155)
.
2013
Persistent link: https://www.econbiz.de/10010199657
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->