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~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
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ECONIS (ZBW)
82
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1
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
2
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
3
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
4
Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto
;
Crea, G.
- In:
Journal of economics
135
(
2022
)
3
,
pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
Saved in:
5
Under the umbrella : goal-derived category construction and product category nesting
Boghossian, Johnny
;
David, Robert J.
- In:
Administrative science quarterly : ASQ
66
(
2021
)
4
,
pp. 1084-1129
Persistent link: https://www.econbiz.de/10012662130
Saved in:
6
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
7
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
8
Censorship and reputation
Hauser, Daniel
- In:
American economic journal
15
(
2023
)
1
,
pp. 497-528
Persistent link: https://www.econbiz.de/10014228960
Saved in:
9
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
10
Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Chaudhary, Kuldeep
;
Kumar, Pradeep
;
Chauhan, Sudipa
; …
- In:
Journal of management analytics
9
(
2022
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10012820737
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