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~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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USA
Brand management
9,964
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9,964
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7,834
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7,833
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7,578
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Bronnenberg, Bart J.
5
Christodoulides, George
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Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
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Bardhi, Fleura
3
Burmann, Christoph
3
Calantone, Roger J.
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Chintagunta, Pradeep K.
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Dimofte, Claudiu V.
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Dubé, Jean-Pierre
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Ferreira, Mauricio
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Friedman, Monroe
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Goldsmith, Ronald E.
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Jung, Jaehee
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Kim, Youn-kyung
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Lennon, Sharron J.
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McQuarrie, Edward F.
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Melewar, T. C.
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Miller, Darryl W.
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Mittal, Vikas
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Pitt, Leyland F.
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Romaniuk, Jenni
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Roper, Stuart
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Ross, Stephen D.
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Steiner, Robert L.
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Sung, Yongjun
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Townsend, Janell D.
3
Voss, Kevin E.
3
Winterich, Karen Page
3
Akdeniz, M. Billur
2
Arnade, Carlos Anthony
2
Bagozzi, Richard P.
2
Balmer, John M. T.
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The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
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ECONIS (ZBW)
708
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41
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
42
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
43
A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika
;
Chapleo, Chris
;
O'Sullivan, Helen
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Saved in:
44
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
45
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
46
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
47
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
48
Celling the concept : a study of managerial brand mindsharing of a distributed biobanking research infrastructure
Larsson, Anthony
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 349-377
Persistent link: https://www.econbiz.de/10012200027
Saved in:
49
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
50
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
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