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~subject:"Website"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Website
Online-Marketing
7,860
Internet marketing
7,842
Consumer behaviour
6,795
Konsumentenverhalten
6,795
Advertising
5,690
Werbung
5,624
Werbewirkung
5,230
Advertising effects
5,228
Social Web
4,296
Social web
4,296
International marketing
2,450
Internationales Marketing
2,448
Brand management
2,435
Markenführung
2,435
Brand image
1,790
Markenimage
1,790
USA
1,621
United States
1,617
Online retailing
1,587
Online-Handel
1,587
Viral marketing
1,557
Virales Marketing
1,557
Marketingmanagement
1,537
Marketing management
1,524
Beziehungsmarketing
1,471
Relationship marketing
1,471
Electronic Commerce
1,384
E-commerce
1,377
Theorie
1,084
Theory
1,084
Brand
932
Markenartikel
905
Social media
832
social media
777
Internet
725
advertising
626
Celebrity endorsement
587
Celebrity-Werbung
587
Emotion
570
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Undetermined
308
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48
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Article
645
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Lehrbuch
Article in journal
645
Aufsatz im Buch
72
Book section
72
Ratgeber
29
Guidebook
28
Graue Literatur
27
Non-commercial literature
27
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24
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22
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22
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17
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12
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12
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8
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8
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7
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7
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5
Handbuch
5
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3
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3
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3
Elektronischer Datenträger als Beilage
3
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3
Glossary included
3
Aufsatzsammlung
2
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1
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English
637
German
9
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All
Hauser, John R.
7
Liberali, Guilherme
7
Urban, Glen L.
7
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Singh, Nitish
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Agrebi, Meriem
3
Bartikowski, Boris
3
Campo, Sara
3
Crespo-Almendros, Esmeralda
3
Domenech, Josep
3
Gierl, Heribert
3
Huh, Jisu
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Tanveer, Yasir
3
Aggarwal, Himanshu
2
Ahn, Taesoo
2
Ahuja, Vandana
2
Alcántara-Pilar, Juan Miguel
2
Au, Norman
2
Baack, Daniel W.
2
Baack, Donald
2
Back, Robin M.
2
Ballantine, Paul W.
2
Barreda, Albert
2
Barreda, Albert A.
2
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Published in...
All
Journal of retailing and consumer services
23
Journal of internet commerce
18
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
Journal of business research : JBR
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
12
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of advertising research
8
Journal of electronic commerce research : JECR
8
Journal of marketing communications
8
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of organizational computing and electronic commerce
6
Journal of promotion management : JPM
6
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of business information systems : IJBIS
5
Journal of fashion marketing and management
5
Journal of management information systems : JMIS
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
Electronic commerce research
4
International journal of Indian culture and business management
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
The service industries journal
4
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ECONIS (ZBW)
646
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51
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
52
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
53
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
54
Websites' hue-context congruence as a vector of trust and behavioral intentions
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1515-1536
Persistent link: https://www.econbiz.de/10014333893
Saved in:
55
Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media
Kieling, Ana Paula
;
Tezza, Rafael
;
Vargas, Guilherme Lima
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10014335593
Saved in:
56
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
57
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
58
How inaccessible retail websites affect blind and low vision consumers : their perceptions and responses
Cohen, Alex H.
;
Fresneda, Jorge E.
;
Anderson, Rolph E.
- In:
Journal of service theory and practice
33
(
2023
)
3
,
pp. 329-351
Persistent link: https://www.econbiz.de/10014302334
Saved in:
59
Measuring the effectiveness of online sales by conducting A/B testing
Mandić, Miroslav
;
Gregurec, Iva
;
Vujović, Uglješa
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 223-249
Persistent link: https://www.econbiz.de/10014473515
Saved in:
60
Identifying the factors influencing digital marketing and brand-consumer relationship
Aancy, H. Mickle
;
Bandyapadhyay, Malay
;
Taneja, Shallini
; …
- In:
Risk and decision analysis
9
(
2023
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10014450641
Saved in:
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