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~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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advertising
Online-Marketing
7,481
Internet marketing
7,478
Consumer behaviour
6,516
Konsumentenverhalten
6,516
Advertising
5,434
Werbung
5,355
Advertising effects
5,065
Werbewirkung
5,065
Social Web
4,105
Social web
4,105
Brand management
2,351
Markenführung
2,351
International marketing
2,210
Internationales Marketing
2,208
Brand image
1,728
Markenimage
1,728
USA
1,566
United States
1,563
Viral marketing
1,516
Virales Marketing
1,516
Online retailing
1,514
Online-Handel
1,514
Beziehungsmarketing
1,408
Relationship marketing
1,408
Marketing management
1,351
Marketingmanagement
1,351
E-commerce
1,305
Electronic Commerce
1,302
Theorie
922
Theory
922
Brand
898
Markenartikel
871
Social media
811
social media
744
Internet
695
Website
637
Celebrity endorsement
571
Celebrity-Werbung
570
Emotion
552
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607
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Aufsatz in Zeitschrift
Article in journal
607
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139
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Graue Literatur
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Wilbur, Kenneth C.
5
Dens, Nathalie
4
Eisend, Martin
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Prasad, Ashutosh
4
Zhang, Jianxiong
4
Abdullahi, Shafiu Ibrahim
3
Chintagunta, Pradeep K.
3
Fogel, Joshua
3
Jindal, Niket
3
La Ferle, Carrie
3
Liaukonyte, Jura
3
Liu, Yan
3
Liu, Yizao
3
Lopez, Rigoberto A.
3
Pieters, Rik
3
Pilelienė, Lina
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Schweidel, David A.
3
Septianto, Felix
3
Smith, Katherine Taken
3
Tang, Wansheng
3
Wedel, Michel
3
Baccarella, Christian V.
2
Bacik, Radovan
2
Beal, Virginia
2
Boerman, Sophie C.
2
Brady, Malcolm
2
Buijzen, Moniek
2
Chang, Chun-Tuan
2
Chen, Chiang-Ming
2
Chung, Doug J.
2
Crawford, Heather J.
2
Dalakas, Vassilis
2
Deborah, Aka
2
Despotakis, Stylianos
2
Duduciuc, Alina
2
Fossen, Beth L.
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
36
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
22
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
Psychology & marketing
12
Journal of media business studies
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing management : MM
9
Journal of marketing research
9
Marketing science
9
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Health marketing quarterly
5
Journal of advertising research
5
Tourism economics : the business and finance of tourism and recreation
5
Health economics
4
History of retailing and consumption
4
International journal of consumer studies
4
International journal of procurement management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Operational Research Society : OR
4
Journal of travel and tourism marketing
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
Cogent business & management
3
Games
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
607
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31
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40
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607
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31
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
32
Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector
Ingrassia, Marzia
;
Bellia, Claudio
;
Giurdanella, Chiara
; …
- In:
Journal of open innovation : technology, market, and …
8
(
2022
)
1
,
pp. 1-29
study offers a new model of open innovation for
advertising
and promoting food and catering businesses. …
Persistent link: https://www.econbiz.de/10013169571
Saved in:
33
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
34
Background noise? : TV
advertising
affects real-time investor behavior
Liaukonytė, Jūra
;
Žaldokas, Alminas
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
Saved in:
35
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
36
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
37
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
38
Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John
;
Jibril, Abdul Bashiru
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-21
of ADANCO software v 2.2.1, findings revealed that the use of social media as an
advertising
tool has a significant …
Persistent link: https://www.econbiz.de/10012659536
Saved in:
39
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
40
The value of social media
advertising
strategies on tourist behavior : a game-changer for small rural businesses
Jones, Nory B.
;
Miles, Patti
;
Beaulieu, Tanya
- In:
Journal of small business strategy
31
(
2021
)
4
,
pp. 64-75
Persistent link: https://www.econbiz.de/10013346746
Saved in:
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