//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
606
Relationship marketing
606
Deutschland
212
Germany
212
Theorie
120
Theory
120
Kundenmanagement
101
Marketingmanagement
72
Marketing management
68
Lieferantenmanagement
60
Supplier relationship management
60
Marketing
54
Consumer behaviour
46
Konsumentenverhalten
46
Beziehungsmanagement
39
Social Web
38
Social web
38
Kundenorientierung
37
Kundenbindung
35
Customer satisfaction
34
Kundenzufriedenheit
34
Unternehmen
34
Innovationsmanagement
33
USA
33
United States
33
Innovation management
32
Strategisches Management
31
Erfolgsfaktor
30
Success factor
30
Customer service
29
Kundenservice
29
Kundenwert
28
Brand management
27
Dienstleistungsqualität
27
Management
27
Markenführung
27
Service quality
27
Customer value
26
Electronic Commerce
25
Prozessmanagement
24
more ...
less ...
Online availability
All
Undetermined
34
Free
31
Type of publication
All
Book / Working Paper
353
Article
273
Journal
2
Type of publication (narrower categories)
All
Collection of articles written by one author
Fallstudie
Handbuch
Übersichtsarbeit
Article in journal
14,663
Aufsatz in Zeitschrift
14,663
Aufsatz im Buch
3,383
Book section
3,383
Hochschulschrift
1,557
Thesis
1,244
Graue Literatur
1,054
Non-commercial literature
1,054
Working Paper
673
Arbeitspapier
655
Collection of articles of several authors
589
Sammelwerk
589
Case study
460
Aufsatzsammlung
422
Ratgeber
258
Guidebook
239
Bibliografie enthalten
163
Bibliography included
163
Dissertation u.a. Prüfungsschriften
160
Lehrbuch
159
Textbook
141
Conference paper
133
Konferenzbeitrag
133
Konferenzschrift
115
Handbook
108
Conference proceedings
72
Sammlung
58
Reprint
47
Interview
27
Glossar enthalten
26
Glossary included
26
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Article
17
more ...
less ...
Language
All
English
339
German
302
French
2
Italian
1
Multiple languages
1
Spanish
1
Author
All
Bruhn, Manfred
20
Homburg, Christian
13
Hippner, Hajo
7
Wilde, Klaus D.
7
Smith, Alan D.
6
Günter, Bernd
5
Hinterhuber, Hans H.
5
Hollensen, Svend
5
Helm, Sabrina
4
Herrmann, Andreas
4
Pepels, Werner
4
Reichwald, Ralf
4
Töpfer, Armin
4
Albers, Sönke
3
Alt, Rainer
3
Krafft, Manfred
3
Kreutzer, Ralf T.
3
Künzel, Hansjörg
3
Mainela, Tuija
3
Mattmüller, Roland
3
Meffert, Heribert
3
Piller, Frank T.
3
Rapp, Reinhold
3
Sheth, Jagdish N.
3
Wiedmann, Klaus-Peter
3
Öberg, Christina
3
Ahlert, Dieter
2
Ahlert, Martin
2
Baglieri, Enzo
2
Bardhi, Fleura
2
Bastian, Harald
2
Bauer, Hans H.
2
Becker, Markus
2
Behle, Christine
2
Belk, Russell W.
2
Belz, Christian
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Braekler, Michael
2
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
3
Springer Fachmedien Wiesbaden
3
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Friedrich-Schiller-Universität Jena
1
Harvard Graduate School of Business Administration
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Wissenschaft & Praxis
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Legends in marketing
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
TCW Wissenschaft und Praxis
3
Acta Universitatis Oeconomicae Helsingiensis / A
2
Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Die Betriebswirtschaft : DBW
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
more ...
less ...
Source
All
ECONIS (ZBW)
628
Showing
1
-
10
of
628
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer
relationship
management
: a global approach
Chakravorti, Samit
-
2023
Persistent link: https://www.econbiz.de/10014228404
Saved in:
2
Customer
relationship
management
: concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011997222
Saved in:
3
The role of corporate sustainability and digitalization in
customer
relationship
management
Pfleger, Regina
-
2017
Persistent link: https://www.econbiz.de/10011632183
Saved in:
4
Social
customer
relationship
management
: fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
5
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
6
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
7
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
8
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
9
The evolution of customer relationships in game contexts : an empirical examination of design dimensions, processes, and social dynamics in large-scale networks
Berger, Axel
-
2019
Persistent link: https://www.econbiz.de/10012163657
Saved in:
10
Social
Customer
Relationship
Management
: Grundlagen, Anwendungen und Technologien
Alt, Rainer
;
Reinhold, Olaf
-
2016
Persistent link: https://www.econbiz.de/10011531859
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->