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~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Search: subject:"Relationship marketing"
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Subject
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Beziehungsmarketing
463
Relationship marketing
463
Deutschland
143
Germany
143
Theorie
71
Theory
71
Kundenmanagement
44
Marketingmanagement
42
Marketing management
39
Lieferantenmanagement
38
Supplier relationship management
38
Marketing
32
Customer satisfaction
29
Kundenzufriedenheit
29
Social Web
29
Social web
29
Innovationsmanagement
28
Innovation management
27
USA
27
United States
27
Dienstleistungsqualität
23
Service quality
23
Strategisches Management
23
Beziehungsmanagement
22
Kundenorientierung
22
Consumer behaviour
21
Konsumentenverhalten
21
Prozessmanagement
21
Unternehmen
21
Business process management
20
Erfolgsfaktor
20
Strategic management
20
Success factor
20
Brand management
19
Kundenbindung
19
Markenführung
19
Qualitätsmanagement
19
Kundenwert
18
Quality management
18
Welt
18
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Undetermined
20
Free
8
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Article
272
Book / Working Paper
189
Journal
2
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Fallstudie
Übersichtsarbeit
Article in journal
15,060
Aufsatz in Zeitschrift
15,060
Aufsatz im Buch
3,379
Book section
3,379
Hochschulschrift
1,452
Thesis
1,198
Graue Literatur
1,053
Non-commercial literature
1,053
Arbeitspapier
660
Working Paper
660
Collection of articles of several authors
551
Sammelwerk
551
research-article
469
Case study
445
Aufsatzsammlung
378
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
143
Conference paper
138
Konferenzbeitrag
138
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
103
conceptual-paper
82
Conference proceedings
70
review-article
59
Collection of articles written by one author
54
Sammlung
54
case-report
53
Reprint
47
review
45
Interview
25
Glossar enthalten
24
Glossary included
24
Article
23
Festschrift
19
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Language
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English
249
German
216
French
2
Italian
1
Author
All
Bruhn, Manfred
10
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Reichwald, Ralf
3
Öberg, Christina
3
Ahlert, Martin
2
Alt, Rainer
2
Baglieri, Enzo
2
Belz, Christian
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Braekler, Michael
2
Carù, Antonella
2
Downing, Steve
2
Ewing, Michael
2
Fisk, Peter
2
Georgi, Dominik
2
Gummesson, Evert
2
Hougaard, Søren
2
Ihl, Christoph
2
Jones, Rosalind
2
Kaunonen, Anna
2
Kes, Isabelle
2
Kowalkowski, Christian
2
Krafft, Manfred
2
Lasshof, Britta
2
Maklan, Stan
2
Meffert, Heribert
2
Money, Arthur H.
2
Money, Kevin
2
Opresnik, Marc Oliver
2
Pepels, Werner
2
Piller, Frank T.
2
Rapp, Reinhold
2
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Institution
All
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
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Published in...
All
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Die Betriebswirtschaft : DBW
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Lehrbuch
2
Management decision : MD
2
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Source
All
ECONIS (ZBW)
463
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463
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1
Customer relationship management : a global approach
Chakravorti, Samit
-
2023
Persistent link: https://www.econbiz.de/10014228404
Saved in:
2
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
3
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
4
Ongoing customization in project-based organizations
Choi, Seungho
;
Miller, Kent D.
- In:
Industrial and corporate change
30
(
2021
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10012594242
Saved in:
5
Amazon : managing extraordinary success in 5-D value
Wall, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012617142
Saved in:
6
Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Wellbrock, Christian M.
;
Buschow, Christopher
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012262042
Saved in:
7
Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
8
The value of talent management : rethinking practice, problems and possibilities
Hjordrup, Sanne K.
-
2015
-
1st edition
Persistent link: https://www.econbiz.de/10011437221
Saved in:
9
How USAA architected its business for life event integration
Mocker, Martin
;
Ross, Jeanne
;
Hopkins, Craig
- In:
MIS quarterly executive
14
(
2015
)
4
,
pp. 137-150
Persistent link: https://www.econbiz.de/10011412681
Saved in:
10
Customer relationship management : concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011997222
Saved in:
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