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~subject:"Marketingmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
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Marketingmanagement
Consumer behaviour
82
Konsumentenverhalten
82
Beziehungsmarketing
77
Relationship marketing
77
E-commerce
72
Electronic Commerce
72
Internet marketing
69
Online-Marketing
69
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61
Social web
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Online retailing
43
Online-Handel
43
Customer satisfaction
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Advertising effects
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Internet
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Marketing management
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Retail trade
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1
Arunachalam S
1
Becker, Jan-Michael
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1
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1
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1
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Sunder, Sarang
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1
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1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of electronic customer relationship management : IJECRM
Journal of business research : JBR
44
SpringerLink / Bücher
34
International journal of internet marketing and advertising : IJIMA
29
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Springer eBook Collection
18
Journal of marketing communications
17
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of marketing
12
International journal of technology marketing : IJTMkt
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Springer eBook Collection / Business and Economics
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
The marketing review
6
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
Asia Pacific journal of marketing and logistics
5
Customer relationship management in electronic markets
5
Digitale Kommunikation
5
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ECONIS (ZBW)
15
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
5
Internet
Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
Saved in:
6
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
Saved in:
7
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
8
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
9
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
10
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
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