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~subject:"Online-Marketing"
~subject:"Competition policy"
~isPartOf:"Journal of marketing communications"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Competition policy
Internet marketing
109
Consumer behaviour
93
Konsumentenverhalten
93
Social Web
79
Social web
79
Advertising effects
59
Werbewirkung
59
Advertising
43
Werbung
41
Viral marketing
38
Virales Marketing
38
Brand management
31
Markenführung
31
social media
31
Brand image
18
Markenimage
18
Beziehungsmarketing
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Marketing management
17
Marketingmanagement
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Relationship marketing
17
Website
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Confidence
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Online retailing
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Online-Handel
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Vertrauen
13
advertising
11
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Computerspiel
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Internet
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Markenartikel
9
Video game
9
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7
Electronic Commerce
7
Social network
7
Soziales Netzwerk
7
USA
7
United States
7
Corporate Social Responsibility
6
Corporate social responsibility
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Article
109
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109
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109
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English
109
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Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Drennan, Judy
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Weber, T. J.
2
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Bergiel, Blaise
1
Bhardwaj, Neha
1
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1
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1
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Journal of marketing communications
Journal of business research : JBR
312
Review of industrial organization : RIO
251
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
184
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
156
SpringerLink / Bücher
144
International journal of industrial organization
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of competition law & economics
114
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Springer eBook Collection
88
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Review of industrial organization
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
75
CESifo working papers
73
Discussion paper / Centre for Economic Policy Research
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
NBER working paper series
63
Business horizons
60
Discussion papers / CEPR
60
International journal of technology marketing : IJTMkt
59
OECD journal: competition law and policy
59
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of management information systems : JMIS
56
Cogent business & management
55
Journal of promotion management : JPM
55
Telecommunications policy : the international journal of digital economy, data sciences and new media
55
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ECONIS (ZBW)
109
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
6
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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