//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European Investment Bank" OR "Innovation policy" OR "Innovations"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
160
Konsumentenverhalten
160
Advertising effects
78
Werbewirkung
78
Internet marketing
73
Online-Marketing
73
Brand management
69
Markenführung
69
Social Web
68
Social web
68
Advertising
62
Werbung
62
Brand image
49
Markenimage
49
Beziehungsmarketing
43
Relationship marketing
43
Brand
24
Markenartikel
24
Viral marketing
24
Virales Marketing
24
social media
24
Sales promotion
19
Verkaufsförderung
19
Emotion
18
Marketing management
15
Marketingmanagement
15
purchase intention
15
Celebrity endorsement
13
Celebrity-Werbung
13
Customer satisfaction
13
Kundenzufriedenheit
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Credibility
12
Glaubwürdigkeit
12
Online retailing
12
Online-Handel
12
Public relations
12
Öffentlichkeitsarbeit
12
advertising
10
more ...
less ...
Online availability
All
Undetermined
Free
5
Type of publication
All
Article
266
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
269
Aufsatz in Zeitschrift
269
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
269
Author
All
Loureiro, Sandra Maria Correia
18
Bilro, Ricardo Godinho
5
Yang, Jing
5
Bang Nguyen Viet
4
Feng, Yang
4
Cheong, Hyuk Jun
3
Estelami, Hooman
3
Guerreiro, João Pedro Silva Martins
3
Huang, Yan
3
Ibrahim, Blend
3
Pandey, Neeraj
3
Sarmento, Eduardo Moraes
3
Wei, Lewen
3
Ali, Azmat
2
Aljarah, Ahmad
2
Arora, Nilesh
2
Bae, Mikyeung
2
Bukhari, Syed Arsalan Haider
2
Durif, Fabien
2
Gangadharan, Nakul
2
Haq, Junaid Ul
2
Huang, Jianping
2
Jain, Varsha
2
Jayapal, Jegan
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Lee, Jinhee
2
Li, Ruobing
2
Manyiwa, Simon
2
Merigo, Jose Maria
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Natarajan, Thamaraiselvan
2
Nayal, Preeti
2
Nicolas, Carolina
2
Pipoli de Azambuja, Gina María
2
Prashar, Sanjeev
2
Rana, Sudhir
2
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
584
Technological forecasting & social change : an international journal
375
NBER Working Papers
365
Investment management and financial innovations
364
Innovations: Technology, Governance, Globalization
361
Springer eBook Collection
293
Research policy : policy, management and economic studies of science, technology and innovation
258
Journal of poverty : innovations on social, political & economic inequalities
250
Books / Edward Elgar
223
Research Policy
177
Edward Elgar E-Book Archive
157
CEPR Discussion Papers
154
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
137
Springer eBook Collection / Business and Economics
102
World Bank E-Library Archive
91
International Journal of Innovation Management (ijim)
89
Technology analysis & strategic management
85
The journal of technology transfer
79
Discussion paper / Centre for Economic Policy Research
78
Springer eBook Collection / Business and Management
77
Innovations
74
Economics of Innovation and New Technology
73
Elgar Companion to Neo-Schumpeterian Economics
70
Science and Public Policy
69
Energy Policy
67
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
67
Social Science & Medicine
67
Management Science
66
Journal of business research : JBR
65
European Planning Studies
60
Forschungs-/Entwicklungs-/Innovations-Management
60
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
Advances in accounting education : teaching and curriculum innovations
57
Economics of innovation and new technology
57
Working paper / National Bureau of Economic Research, Inc.
55
European Journal of Innovation Management
54
OECD Science, Technology and R&D Statistics
49
Industry and Innovation
47
Regional studies : official journal of the Regional Studies Association
47
more ...
less ...
Source
All
ECONIS (ZBW)
269
Showing
1
-
10
of
269
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
2
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 444-472
Persistent link: https://www.econbiz.de/10014513560
Saved in:
6
The depiction of beauty-by-beauty influencers on instagram and Generations Z's perception of them
Williams, David E.
;
Pochipinski, Breanna
;
MacDonald, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 473-512
Persistent link: https://www.econbiz.de/10014513561
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Consumer responses to elements of visual esthetics on a brand’s instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->