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Search: "Roth, Martin S."
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Roth, Martin S.
21
Madden, Thomas Justin
5
Roth, Martin S
4
Colton, Deborah A.
3
Madden, Thomas J.
3
Nye, Carolyn White
3
Dakhli, Mourad
2
Hewett, Kelly
2
Huang, Li
2
Hudson, Simon
2
Jayachandran, Satish
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Shimp, Terence A.
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Bearden, William O
1
Bearden, William O.
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Colton, Deborah A
1
Dillon, William R.
1
Hudson, Rupert
1
Kaur Ghuman, Mandeep
1
Money, R. Bruce
1
Money, R.Bruce
1
ROTH, MARTIN S.
1
Romeo, Jean B
1
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1
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Journal of international marketing
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2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Cross-cultural and critical perspectives on brands
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Europe in the global competition : problems - markets - strategies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing management : a quarterly business management publication of the American Marketing Association
1
Strong brands, strong relationships
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OLC EcoSci
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1
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
2
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
Saved in:
3
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
4
Global product quality and corporate social responsibility perceptions : a cross-national study of halo effects
Madden, Thomas Justin
;
Roth, Martin S.
;
Dillon, William R.
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009520920
Saved in:
5
Drivers of international e-tail performance : the complexities of orientations and resources
Colton, Deborah A.
;
Roth, Martin S.
;
Bearden, William O.
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003960779
Saved in:
6
Drivers of International E-Tail Performance: The Complexities of Orientations and Resources
Colton, Deborah A
;
Roth, Martin S
;
Bearden, William O
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008380345
Saved in:
7
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
8
Subsidiary use of foreign marketing knowledge
Roth, Martin S.
;
Jayachandran, Satish
;
Dakhli, Mourad
; …
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10003859507
Saved in:
9
Subsidiary Use of Foreign Marketing Knowledge
Roth, Martin S.
;
Jayachandran, Satish
;
Dakhli, Mourad
; …
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10008174758
Saved in:
10
Comparative advertising in markets where brands and comparative advertising are novel
Nye, Carolyn White
;
Roth, Martin S.
;
Shimp, Terence A.
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003738916
Saved in:
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