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~subject:"Fernsehprogramm"
~isPartOf:"Journal of advertising research"
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Fernsehprogramm
Advertising effects
19
Werbewirkung
19
USA
16
United States
16
Television programme
13
Fernsehwerbung
11
Television advertising
11
Sport event
10
Sportveranstaltung
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Advertising
6
Computerspiel
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Fernsehnutzung
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Sponsoring
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Sponsorship
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Television usage
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Video game
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Werbung
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Athletes
4
Internet marketing
4
Online-Marketing
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Sportler
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Sportmarketing
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Sports marketing
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Celebrity endorsement
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Celebrity-Werbung
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Bleakley, Amy
1
Cauberghe, Verolien
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Dagger, Tracey S.
1
Danaher, Peter J.
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Davis, Robert
1
Dennis, Donald Miller
1
Dix, Stephen Richard
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Ellithorpe, Morgan E.
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Gray, David Michael
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Hennessy, Michael
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Ho, Jason
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Kaltcheva, Veltichka D.
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Kent, Robert J.
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Patino, Anthony W.
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Pelsmacker, Patrick de
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Romaniuk, Jenni
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Smith, Michael F.
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Journal of advertising research
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
SpringerLink / Bücher
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
Engaging consumers through branded entertainment and convergent media
3
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ECONIS (ZBW)
13
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1
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
2
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
3
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
4
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
5
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
6
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
7
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
8
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
9
The appeal of reality television for teen and pre-teen audiences : the power of "connectedness" and psycho-demographics
Patino, Anthony W.
;
Kaltcheva, Veltichka D.
;
Smith, …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 288-297
Persistent link: https://www.econbiz.de/10009127046
Saved in:
10
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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