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~isPartOf:"European journal of marketing : EJM"
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Search: ("Crisis management" OR "Financial crisis" OR "Financial markets" OR "Fiscal stimulus" OR "Neoliberalism" OR "Regulation" OR "Regulatory policies" OR "USA") AND NOT isPartOf:Intereconomics
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Konsumentenverhalten
USA
66
United States
66
Consumer behaviour
29
Advertising
12
Marketing management
12
Marketingmanagement
12
Werbung
11
Brand management
9
Markenführung
9
Theorie
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Theory
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Advertising effects
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Marketing
7
Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Confidence
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Emotion
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Großbritannien
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Relationship marketing
6
United Kingdom
6
Vertrauen
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Brand
4
Brand image
4
Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Markenimage
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Pricing
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Advertising regulation
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Arbeitszufriedenheit
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Börsenkurs
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Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Election
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Führungsstil
3
International marketing
3
Internationales Marketing
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English
29
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Adams, Terry K.
1
Agarwal, Shaurya
1
Ahrens, Jan
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Barksdale, Hiram C.
1
Barrutia, José M.
1
Bayus, Barry L.
1
Becerra, Enrique P.
1
Bell, John E.
1
Brown, Jacqueline J.
1
Cauberghe, Veroline
1
Choi, Nak Hwan
1
Claycomb, Cindy
1
Cornelis, Erlinde
1
Coyle, James R.
1
Dwivedi, Yogesh Kumar
1
Esmark, Carol L.
1
Espinosa, María Paz
1
Fang, Xiang
1
French, Warren A.
1
Funk, Daniel C.
1
Gazda, Gregory M.
1
Gouran, Dennis S.
1
Grappi, Silvia
1
He, Hongwei
1
Headley, Dean
1
Helm, Sabrina Verena
1
Jang, Soo Cheong Shawn
1
Jung, Jae Min
1
Kachroo, Pushkin
1
Kaushik, Geetanjali
1
Kennedy, Ann-Marie
1
Kim, Junhee
1
Kim, Youn-kyung
1
Kolo, Olivia
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala S.
1
Laczniak, Gene R.
1
Lee, Hyun-joo
1
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European journal of marketing : EJM
Management science : journal of the Institute for Operations Research and the Management Sciences
275
Technological forecasting & social change : an international journal
261
Working paper / National Bureau of Economic Research, Inc.
257
Journal of consumer research : JCR ; an interdisciplinary bimonthly
153
Journal of business research : JBR
92
Journal of retailing and consumer services
87
Business horizons
85
NBER working paper series
74
Psychology & marketing
71
Journal of fashion marketing and management
64
Management information systems : mis quarterly
64
The journal of consumer marketing
61
International journal of hospitality management
58
International journal of consumer studies
48
Operations research
47
American journal of agricultural economics
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The American economic review
38
Discussion paper / Centre for Economic Policy Research
35
International journal of retail & distribution management
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
Journal of food products marketing
35
IEEE transactions on engineering management : EM
34
Journal of international consumer marketing
34
Journal of marketing theory and practice
34
Journal of hospitality marketing & management
33
Decision sciences : DS
32
Journal of consumer behaviour : an international research review
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
International journal of sport management and marketing : IJSMM
31
NBER Working Paper
31
American economic journal : a journal of the American Economic Association
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
The journal of product & brand management
29
Harvard business review : HBR
28
Journal of business ethics : JOBE
28
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
27
The journal of services marketing
27
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ECONIS (ZBW)
29
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1
Consumer expertise matters in price negotiation : an empirical analysis of the determinants of mortgage loan prices in Spain prior to he
financial
crisis
Barrutia, José M.
;
Espinosa, María Paz
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1962-1985
Persistent link: https://www.econbiz.de/10010461824
Saved in:
2
Customers' emotion
regulation
strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
3
Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-
regulation
Sobh, Rana
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
Saved in:
4
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
5
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
6
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
7
Anthropomorphic packaging : is there life on “Mars”?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
8
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
9
Clean indoor air : public demand for smoking bans
Claycomb, Cindy
;
Headley, Dean
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1293-1313
Persistent link: https://www.econbiz.de/10009787168
Saved in:
10
Adventure versus gratification : emotional shopping in online auctions
Lee, Min-young
;
Kim, Youn-kyung
;
Lee, Hyun-joo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 49-70
Persistent link: https://www.econbiz.de/10009718552
Saved in:
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