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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Social web"
~person:"Bigné Alcañiz, J. Enrique"
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Social Web
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13
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9
Virales Marketing
9
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Aufsatz in Zeitschrift
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Bigné Alcañiz, J. Enrique
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
23
Loureiro, Sandra Maria Correia
21
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
16
Tan, Yong
16
Flavián Blanco, Carlos
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Ruyter, Ko de
14
Vrontis, Demetris
14
Akram, Umair
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Berthon, Pierre R.
11
Casaló, Luis V.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Rui, Huaxia
11
Schweidel, David A.
11
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Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Business research quarterly : BRQ
1
European research on management and business economics
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Service business
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Tourism management : research, policies, practice
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ECONIS (ZBW)
15
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1
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
2
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
3
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
4
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
5
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
6
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
7
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
8
Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities
Bigné Alcañiz, J. Enrique
;
Oltra, Enrique
;
Andreu, Luisa
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 490-503
Persistent link: https://www.econbiz.de/10011988010
Saved in:
9
Similarity and consistency in hotel online ratings across platforms
Bigné Alcañiz, J. Enrique
;
William, Edu
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
4
,
pp. 742-758
Persistent link: https://www.econbiz.de/10012215768
Saved in:
10
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
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