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~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~isPartOf:"Management services : journal of the Institute of Practitioners in Work Study, Organization and Methods"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Eggert, Andreas"
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Customer value
8
Kundenwert
8
Beziehungsmarketing
6
Relationship marketing
6
B-to-B-Marketing
5
Betriebliche Wertschöpfung
5
Business-to-business marketing
5
Value creation
5
Marketing management
4
Marketingmanagement
4
Lieferantenmanagement
3
Supplier relationship management
3
Marketing theory
2
Marketingtheorie
2
New product development
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Produktentwicklung
2
Salespeople
2
Selling
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Service-Dominant Logic
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Service-dominant logic
2
Strategic management
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Strategisches Management
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Value in use
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Value-based selling
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Verkauf
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Verkaufspersonal
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Alignment
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Außendienst
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Beschaffung
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COVID-19
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Co-creative encounters
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Co-management
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Company performance
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Comparison
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Configuration theory
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Coronavirus
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English
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Eggert, Andreas
Tyler, Geoff
139
Naudé, Peter
65
Lindgreen, Adam
60
LaPlaca, Peter J.
53
Laplaca, Peter J.
51
Martinsuo, Miia
50
Di Benedetto, C. Anthony
47
Henneberg, Stephan
46
Sharma, Arun
46
Corbitt, Terry
42
Artto, Karlos
41
Söderlund, Jonas
39
Müller, Ralf
37
Huemann, Martina
36
Pardo, Catherine
35
Ivens, Björn Sven
34
Mouzas, Stefanos
31
Gemünden, Hans Georg
30
Johnston, Wesley J.
29
Ford, David
28
Ritter, Thomas
28
Ahola, Tuomas
27
Kujala, Jaakko
27
Matthyssens, Paul
27
Cova, Bernard
26
Aaltonen, Kirsi
23
Cheung, Sai On
23
Kock, Alexander
23
Purchase, Sharon
23
Andersen, Poul Houman
22
O'Cass, Aron
22
Ulaga, Wolfgang
22
Wikström, Kim
22
Möller, K. E. Kristian
21
Salle, Robert
21
Snehota, Ivan
21
Zwikael, Ofer
21
Geraldi, Joana G.
20
Henneberg, Stephan C.
20
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International journal of project management : the journal of The International Project Management Association
Management services : journal of the Institute of Practitioners in Work Study, Organization and Methods
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing : ZFP ; journal of research and management
6
Kaiserslauterer Schriftenreihe Marketing
5
jbm - Journal of Business Market Management
4
Journal of service research : JSR
3
Journal of business market management : JBM
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
The journal of supply chain management : a global review of purchasing and supply
2
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
2
Applied Marketing Science /Angewandte Marketingforschung
1
Creating and managing superior customer value
1
Electronic Services
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbuch Kundenbindungsmanagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management
1
Journal of service management
1
Journal of service research
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
17
OLC EcoSci
5
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1
Co-
management
of purchasing and marketing : why, when and how?
Wagner, Stephan M.
;
Eggert, Andreas
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 27-36
Persistent link: https://www.econbiz.de/10011447487
Saved in:
2
Industrial buying during the coronavirus pandemic : a cross-cultural study
Habel, Johannes
;
Jarotschkin, Viktor
;
Schmitz, Bianca
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 195-205
Persistent link: https://www.econbiz.de/10012285356
Saved in:
3
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
4
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
5
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
6
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
7
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
8
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
Saved in:
10
Heading for new shores : do service and hybrid innovations outperform product innovations in industrial companies?
Eggert, Andreas
;
Thiesbrummel, Christoph
;
Deutscher, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 173-183
Persistent link: https://www.econbiz.de/10010530556
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