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~subject:"Beziehungsmarketing"
~person:"Verhoef, Peter C."
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Beziehungsmarketing
Relationship marketing
55
Consumer behaviour
37
Konsumentenverhalten
37
Marketingmanagement
15
Brand management
14
Markenführung
14
Marketing management
14
Kundenwert
13
Customer value
12
Customer satisfaction
11
Kundenzufriedenheit
11
Einzelhandel
10
Marketingtheorie
10
Retail trade
10
Marketing theory
9
Distribution channel
8
Vertriebsweg
8
Category Management
7
Category management
7
E-commerce
7
Electronic Commerce
7
Customer integration
6
Dienstleistungsqualität
6
Internet marketing
6
Kundenbindungsprogramm
6
Kundenintegration
6
Loyalty program
6
Marketing
6
New product development
6
Online-Marketing
6
Produktentwicklung
6
Service quality
6
Brand image
5
Customer relationship management
5
Digitalisierung
5
Digitization
5
Markenimage
5
Retail assortment
5
Social Web
5
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Undetermined
13
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10
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Article
39
Book / Working Paper
16
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
5
Book section
5
Arbeitspapier
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Working Paper
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Collection of articles of several authors
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English
55
Author
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Verhoef, Peter C.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
56
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Hollebeek, Linda D.
45
Stauss, Bernd
44
Krafft, Manfred
42
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Institution
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Erasmus Research Institute of Management
2
Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
ERIM report series research in management
3
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of retailing and consumer services
2
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge companion to strategic marketing
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
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ECONIS (ZBW)
55
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1
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55
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1
Customer acquisition strategies : a customer equity
management
perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
2
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
3
Successful customer value
management
: key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
4
Multichannel customer
management
strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
5
Customer value
management
: some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
6
Further thoughts on CRM : strategically embedding Customer Relationship
Management
in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
7
Customer engagement as a new perspective in customer
management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
8
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
9
Customer value
management
: an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
10
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
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