//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Beverland, Michael"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
18
Konsumentenverhalten
18
New Zealand
14
Brand management
13
Markenführung
12
Neuseeland
11
Brand
7
Brand image
7
Markenartikel
7
B-to-B-Marketing
6
Business-to-business marketing
6
Australia
5
Australien
5
Credibility
5
Einzelhandel
5
Glaubwürdigkeit
5
Markenimage
5
Marketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Retail trade
5
Animals
4
Event marketing
4
Event-Marketing
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Tiere
4
Viral marketing
4
Authenticity
3
Beziehungsmarketing
3
Co-creation
3
Consumer behavior
3
International marketing
3
Lieferantenmanagement
3
New product development
3
Produktentwicklung
3
Strategic management
3
Supplier relationship management
3
more ...
less ...
Online availability
All
Undetermined
53
Free
2
Type of publication
All
Article
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Aufsatz im Buch
10
Book section
10
research-article
8
review-article
5
Case study
4
Fallstudie
4
case-report
2
Festschrift
1
Interview
1
conceptual-paper
1
non-article
1
review
1
viewpoint
1
more ...
less ...
Language
All
English
80
Undetermined
68
Author
All
Beverland, Michael
73
Beverland, Michael B.
73
Lindgreen, Adam
31
Farrelly, Francis
18
Dobele, Angela
8
Lim, Elison Ai Ching
8
Napoli, Julie
8
Sands, Sean
8
Oppewal, Harmen
7
Farrelly, Francis J.
6
Morrison, Michael
5
Bove, Liliana L.
4
Cankurtaran, Pinar
4
Lockshin, Lawrence S.
4
Micheli, Pietro
4
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Hingley, Martin
3
Shankar, Avi
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Beverland, Michael B
2
Dickinson, Sonia J.
2
Dickinson-Delaporte, Sonia
2
Ewing, Michael
2
Hedrick, Natalie
2
Hingley, Martin K.
2
Karpen, Ingo O.
2
Kates, Steven M.
2
Minahan, Stella
2
Nuttall, Peter
2
Quester, Pascale G.
2
Steel, Marion
2
Terziovski, Mile
2
Toleman, David
2
Vanhamme, Joe͏̈lle
2
Vanhamme, Joëlle
2
Vink, Michiel
2
Woodhatch, Zeb
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of business research : JBR
8
The journal of business & industrial marketing
7
Business Horizons
6
Business horizons
6
Journal of marketing management : MM
6
Design management review
5
International Journal of Wine Marketing
5
Journal of Business & Industrial Marketing
5
European Journal of Marketing
4
Journal of Business Research
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
Qualitative market research : an international journal
3
Entrepreneurship and regional development : an international journal
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing : metaphors and metamorphosis
2
Marketing Intelligence & Planning
2
Marketing intelligence & planning
2
Operations research, Management science : OR MS ; the international literature digest
2
Psychology & marketing
2
Qualitative Market Research: An International Journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Entrepreneurship & Regional Development
1
Food Policy
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of East-West business
1
Journal of Management Studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
57
OLC EcoSci
52
Other ZBW resources
22
RePEc
14
BASE
3
Showing
1
-
10
of
148
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis
;
Beverland, Michael B.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
Saved in:
2
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
3
Dialectical emotional labour in digital person-branding : the case of digital influencers
Christensen, Anna-Bertha Heeris
;
Jones, Richard
; …
- In:
Organization studies : an international …
45
(
2024
)
4
,
pp. 571-591
Persistent link: https://www.econbiz.de/10014582764
Saved in:
4
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
5
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
6
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
7
How to write up case-study methodology sections : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Beverland, …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A7-A10
Persistent link: https://www.econbiz.de/10013194563
Saved in:
8
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
9
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
10
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->