Blumrodt, Jens; Desbordes, Michel; Bodin, Dominique - In: Sport, Business and Management: An International Journal 3 (2013) 3, pp. 205-225
Purpose – The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate social responsibility (CSR) actions in the professional European football league and its impact on clubs’ brand...