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Search: person:"Choi, Hojoon"
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Advertising
8
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cultural difference
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1954-2003
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Choi, Hojoon
14
Paek, Hye-Jin
4
Paek, Hye-jin
4
Reid, Leonard N.
4
Yoo, Kyunga
4
Reichert, Tom
3
Jeong, Hyun Ju
2
Kim, Jooyoung
2
Krugman, Dean
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Northup, Temple
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Yoon, Hye Jin
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Joo, Eunsin
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Kim, Bong-chul
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King, Karen Whitehill
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LaTour, Michael S.
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Nelson, Michelle R
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International journal of advertising : the quarterly review of marketing communications
4
Health marketing quarterly
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
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Journal of business research : JBR
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Journal of promotion management : JPM
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ECONIS (ZBW)
10
OLC EcoSci
4
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1
Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
2
Feminism and advertising : responses to sexual ads featuring women : how the differential influence of feminist perspectives can inform targeting strategies
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10012293506
Saved in:
3
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
4
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
5
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
6
Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga
;
Joo, Eunsin
;
Choi, Hojoon
;
Reid, Leonard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
Saved in:
7
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
8
"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
Saved in:
9
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Choi, Hojoon
;
Paek, Hye-jin
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
Saved in:
10
Product, personality or prose? : testing functional matching effects in advertising persuasion
Paek, Hye-jin
;
Choi, Hojoon
;
Nelson, Michelle R.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 11-26
Persistent link: https://www.econbiz.de/10008822605
Saved in:
1
2
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