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Search: person:"Melewar, T.C."
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Brand management
71
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Corporate reputation
48
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Melewar, T. C.
156
Bang, Nguyen
36
Foroudi, Pantea
33
Dennis, Charles
26
Melewar, T.C.
15
Gupta, Suraksha
13
Sharifah Faridah Syed Alwi
12
Jin, Zhongqi
11
Cornelius, Nelarine
9
Otubanjo, PhD, Olutayo
8
Hussain, Shahzeb
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Zha, Dongmei
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Ageeva, Elena
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Bartholmé, Roland H.
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Chen, Junsong
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Ismail, Ahmed Rageh
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Navare, Jyoti
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Cohen, Geraldine
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Dinnie, Keith
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Foroudi, Mohammad Mahdi
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Hemsley-Brown, Jane
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McIntyre, Charles
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Melewar, T C
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Skinner, Heather
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Yu, Xiaoyu
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Ali, Raza
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Journal of business research : JBR
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The marketing review
12
Qualitative market research : an international journal
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European journal of marketing : EJM
7
The journal of brand management : an international journal
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Building corporate identity, image and reputation in the digital era
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Qualitative Market Research: An International Journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Routledge studies in marketing
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EuroMed journal of business
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Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
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Journal of Asia Pacific business
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Journal of marketing management : MM
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Journal of promotion management : JPM
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The European business journal
2
The journal of business & industrial marketing
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Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate communications : an international journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
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International Marketing Review
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
159
Other ZBW resources
8
OLC EcoSci
5
BASE
4
USB Cologne (EcoSocSci)
2
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1
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, Maria Jesus
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10014366189
Saved in:
2
CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION : Recent Developments and Emerging Issues
Abdul Rahman, Nor Aida
(
contributor
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
6
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
7
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
8
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
9
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
10
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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