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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Monroe, Kent B."
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Consumer behaviour
24
Konsumentenverhalten
24
Preismanagement
16
Pricing strategy
16
Preis
9
Price
9
Sales promotion
7
Verkaufsförderung
7
Gerechtigkeit
5
Justice
5
USA
5
United States
5
Preistheorie
4
Price theory
4
Behavioral price research
3
Experiment
3
Kaufentscheidung
3
Perception
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Personality psychology
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Persönlichkeitspsychologie
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Purchase decision
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Reference price
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Theorie
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Theory
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Bibliometrics
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Bibliometrie
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Brand
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Brand management
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Differential price threshold
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E-commerce
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Einzelhandel
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Einzelhandelspreis
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Electronic Commerce
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Kaufsucht
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Linguistics
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Article
36
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Aufsatz in Zeitschrift
Article in journal
36
Collection of articles of several authors
8
Collection of articles written by one author
8
Reprint
8
Sammelwerk
8
Sammlung
8
Aufsatz im Buch
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Book section
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Arbeitspapier
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Graue Literatur
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Lehrbuch
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English
36
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Monroe, Kent B.
36
Kukar-Kinney, Monika
9
Cheng, Lillian L.
6
Xia, Lan
6
Rao, Akshay R.
4
Ridgway, Nancy M.
4
Coulter, Keith S.
3
Suri, Rajneesh
3
Bei, Lien-ti
2
Grewal, Dhruv
2
Lee, Angela Y.
2
Somervuori, Outi
2
Thomas, Manoj
2
Weisstein, Fei L.
2
Avila, Ramon A.
1
Brosh, Gili
1
Cai, Jane Zhen
1
Chamberlin, Emily
1
Choi, Pilsik
1
Compeau, Larry D.
1
Fern, Edward F.
1
Heiman, Amir
1
Kohli, Chiranjeev
1
Koç, Ümit
1
Lehtimäki, Aku-Ville
1
Lou, Yung-Chien
1
Lou, Yung-chien
1
Moulard, Julie Guidry
1
Ofir, Chezy
1
Petroshius, Susan M.
1
Puccinelli, Nancy
1
Raghubir, Priya
1
Reynolds, Kristy
1
Rikala, Veli-Matti
1
Scheinbaum, Angeline Close
1
Thakor, Mrugank V.
1
Tsai, Meng-Chun
1
Tsai, Meng-chun
1
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AMS review : official publication of the Academy of Marketing Science
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of revenue and pricing management
1
MSI reports : working paper series
1
Review of marketing research
1
The journal of business : B
1
The journal of product & brand management
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ECONIS (ZBW)
36
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1
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36
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Date (oldest first)
1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
Meta-analysis : integrating accumulated knowledge
Grewal, Dhruv
;
Puccinelli, Nancy
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 9-30
Persistent link: https://www.econbiz.de/10011865096
Saved in:
3
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
4
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
5
Some personal reflections on pricing research
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009270380
Saved in:
6
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
7
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
8
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
9
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
10
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
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