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Wetzels, Martin
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Ruyter, Ko de
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3
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Ludwig, Stephan
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
3
The impact of asymmetric perceptions of buyer-supplier governance mechanisms on relational rents
Vanpoucke, Evelyne
;
Wetzels, Martin
;
Rozemeijer, Frank
; …
- In:
International journal of operations & production management
42
(
2022
)
1
,
pp. 91-121
Persistent link: https://www.econbiz.de/10012798469
Saved in:
4
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
5
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
6
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
7
Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
Saved in:
8
Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
Saved in:
9
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
10
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
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