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~person:"Kaynak, Erdener"
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Internationales Marketing
14
International marketing
13
Absatz
10
Entwicklungsländer
4
Marketing
4
Consumer behaviour
3
Exportmarketing
3
Handel
3
Konsumentenverhalten
3
Welt
3
World
3
Advertising
2
Canada
2
Kanada
2
Turkey
2
Türkei
2
Werbung
2
03.06.1993
1
Absatz und Verbrauch
1
Advertising effects
1
Agrarmarkt
1
Asia-Pacific region
1
Asiatisch-Pazifischer Raum
1
Asiatisch-pazifischer Raum
1
Ausfuhr
1
Ausland
1
Aussenhandel
1
Betriebsführung
1
Brand image
1
Brand management
1
CMEA countries
1
Comparison
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Consumer advice
1
Consumer orientation
1
Country-of-origin
1
Cross-cultural management
1
Cultural identity
1
Cultural values
1
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1
Developing countries
1
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Article
13
Book / Working Paper
10
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Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
5
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Fallstudiensammlung
1
Graue Literatur
1
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1
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1
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English
19
Undetermined
4
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Kaynak, Erdener
Meffert, Heribert
47
Czinkota, Michael R.
31
Franses, Philip Hans
29
Kotabe, Masaaki
29
Tietz, Bruno
28
Douglas, Susan P.
27
Cavusgil, S. Tamer
25
Meissner, Hans Günther
24
Samiee, Saeed
24
Zentes, Joachim
24
Diamantopoulos, Adamantios
23
Ronkainen, Ilkka A.
23
Backhaus, Klaus
22
Kotler, Philip
22
Keegan, Warren J.
21
Ghauri, Pervez N.
19
Sander, Matthias
19
Berndt, Ralph
18
Griffith, David A.
18
Jain, Subhash C.
18
Sheth, Jagdish N.
18
Swoboda, Bernhard
18
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Legerstee, Rianne
16
Manrai, Ajay K.
16
Meyer, Paul W.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Wagner, Joachim
16
Zou, Shaoming
16
Dichtl, Erwin
15
Grönroos, Christian
15
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Belz, Christian
14
Quelch, John A.
14
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Institution
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International Management Development Association
1
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Comparative marketing systems
3
Journal of business research : JBR
2
Journal of euromarketing
2
Management international review : mir ; journal of international business
2
Asia Pacific journal of marketing and logistics
1
International business series
1
Journal of global marketing
1
Journal of international marketing and marketing research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Praeger scientific
1
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ECONIS (ZBW)
23
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23
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1
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
2
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
3
An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener
;
Kara, Ali
;
Apil, Ali Riza
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
Saved in:
4
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
5
Strategic global marketing : issues and trends
Kaynak, Erdener
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001707618
Saved in:
6
International marketing management
Kaynak, Erdener
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10013467305
Saved in:
7
Managing East-West business in turbulent times : proceedings
Kaynak, Erdener
(
contributor
);
Nieminen, Jarmo
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000984886
Saved in:
8
A cross regional comparison of export performance of firms in two Canadian regions
Kaynak, Erdener
- In:
Management international review : mir ; journal of …
32
(
1992
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10001123718
Saved in:
9
Sociopolitical aspects of international marketing
Kaynak, Erdener
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000815605
Saved in:
10
Global business : Asia-Pacific dimensions
Kaynak, Erdener
(
ed.
);
Lee, Kam-hon
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000034498
Saved in:
1
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