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~person:"Franses, Philip Hans"
~person:"Reijmersdal, Eva A. van"
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Advertising effects
37
Werbewirkung
37
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
18
Werbung
18
Internet marketing
15
Online-Marketing
15
Direct marketing
13
Direktmarketing
13
Product Placement
13
Product placement
13
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9
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Computerspiel
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advertising
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Brand management
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English
68
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Franses, Philip Hans
Reijmersdal, Eva A. van
Pelsmacker, Patrick de
92
Kaiser, Harry M.
88
Gierl, Heribert
82
Eisend, Martin
70
Kreutzer, Ralf T.
70
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
51
Dens, Nathalie
50
Diehl, Sandra
43
Wilbur, Kenneth C.
43
Bruhn, Manfred
42
Mueller, Barbara
42
Peitz, Martin
42
Septianto, Felix
42
Goldfarb, Avi
40
Silk, Alvin J.
40
Tucker, Catherine
40
Chan, Kara
39
Pepels, Werner
39
Nilssen, Tore
38
Rossiter, John R.
37
Terlutter, Ralf
37
Fritz, Wolfgang
36
Meffert, Heribert
36
Stafford, Marla Royne
36
Saffer, Henry
35
Sørgard, Lars
35
Skiera, Bernd
34
Berndt, Ernst R.
33
Dahlén, Micael
33
Fantapié Altobelli, Claudia
33
Ghose, Anindya
33
Hudders, Liselot
33
Huh, Jisu
33
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Erasmus Research Institute of Management
2
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
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ERIM report series research in management
8
International journal of advertising : the quarterly review of marketing communications
7
ERIM Report Series Research in Management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
ERIM Report Series Reference
3
Journal of business research : JBR
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Econometric Institute research papers
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Designing and communicating experience
1
Econometric Institute Research Papers
1
European journal of marketing : EJM
1
International journal of forecasting
1
Journal of advertising
1
Journal of applied econometrics
1
Journal of behavioral and experimental economics
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Marketing Science
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Rotterdam Institute for Business Economic Studies
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
68
RePEc
6
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1
The development and testing of a pictogram signaling
advertising
in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Twenty years of research on gamified
advertising
: a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
5
What drives blockchain technology adoption in the online
advertising
ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
6
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
7
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
8
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
9
Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther
;
Reijmersdal, Eva A. van
;
Goot, …
- In:
Designing and communicating experience
,
(pp. 273-287)
.
2021
Persistent link: https://www.econbiz.de/10012648321
Saved in:
10
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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