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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand"
~subject:"Relationship marketing"
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Search: subject:"B-to-B-Marketing"
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Brand
Relationship marketing
B-to-B-Marketing
41
Business-to-business marketing
41
Markenartikel
15
Brand management
13
Markenführung
13
Beziehungsmarketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Confidence
3
Consumer behaviour
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Konsumentenverhalten
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Vertrauen
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Advertising
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Advertising effects
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Bewertung
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Brand image
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Buyer-seller relationships
2
Controlling
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Corporate culture
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Corporate reputation
2
Customer satisfaction
2
Evaluation
2
Firmenimage
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Kundenzufriedenheit
2
Management control
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Markenimage
2
Product design
2
Produktgestaltung
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Werbung
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2006-2007
1
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Bauwirtschaft
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Behavioral economics
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Herbst, Uta
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Kilian, Karsten
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Kircher, Sybille
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Knörle, Christian
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Launspach, Julia
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Moeller, Günter
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Mudambi, Susan M.
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Paulssen, Marcel
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
158
The journal of business & industrial marketing
88
Journal of business research : JBR
35
Journal of business-to-business marketing
35
SpringerLink / Bücher
13
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
The journal of services marketing
5
Cogent business & management
4
Gabler Research
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of strategy and management
3
Marketing theory
3
The journal of product & brand management
3
The service industries journal
3
Total quality management & business excellence
3
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ECONIS (ZBW)
19
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1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
4
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
5
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
6
Marken- und Unternehmenswert im B-to-B-Bereich : Existenz und Ansatzpunkte zur Optimierung
Wünsche, Wolfgang
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 79-100)
.
2010
Persistent link: https://www.econbiz.de/10003909901
Saved in:
7
Managementtheoretische Betrachtungvon B-to-B-Marken : diskutiert am Beispiel investiver Dienstleistungen
Freiling, Jörg
;
Sohn, Anja
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 103-123)
.
2010
Persistent link: https://www.econbiz.de/10003909902
Saved in:
8
Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
;
Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
Saved in:
9
Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.
;
Chitturi, Pallavi
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 181-198)
.
2010
Persistent link: https://www.econbiz.de/10003909914
Saved in:
10
Markenarchitekturstrategien in B-to-B-Märkten erfolgreich konzipieren und umsetzen
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 219-241)
.
2010
Persistent link: https://www.econbiz.de/10003909920
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