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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
28
Business-to-business marketing
28
Deutschland
6
Germany
6
Salespeople
4
Verkaufspersonal
4
Bundling strategy
3
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3
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Ndubisi, Nelson Oly
4
Adamson, Brent
3
Dixon, Matthew
2
Nataraajan, Rajan
2
Steenburgh, Thomas J.
2
Toman, Nicholas
2
Agarwal, James
1
Ahearne, Michael
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Etzold, Veit
1
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1
Fischer, Andreas
1
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1
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1
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1
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1
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1
Lenka, Sambit
1
Leutbecher, Klaus
1
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Harvard-Business-Manager : das Wissen der Besten
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
28
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1
Falsche Anreize
Kermisch, Ron
;
Burns, David J.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 46-51
Persistent link: https://www.econbiz.de/10011957039
Saved in:
2
Digitalization capabilities as enablers of value co-creation in servitizing firms
Lenka, Sambit
;
Parida, Vinit
;
Wincent, Joakim
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10011637216
Saved in:
3
Veränderung von unten
Fuhrmann, Michael
;
Raith, Jürgen
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 64-71
Persistent link: https://www.econbiz.de/10011535166
Saved in:
4
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
5
Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 227-231
Persistent link: https://www.econbiz.de/10011458424
Saved in:
6
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
7
Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly
;
Ehret, Michael
;
Wirtz, Jochen
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
Saved in:
8
The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Muylle, Steve
;
Standaert, Willem
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011458437
Saved in:
9
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
10
Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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