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~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz im Buch"
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Theorie
Unternehmensnetzwerk
Supplier relationship management
B-to-B-Marketing
469
Business-to-business marketing
469
Lieferantenmanagement
82
Deutschland
64
Germany
64
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
49
Marketingmanagement
49
Brand management
45
Markenführung
45
Theory
45
Bundling strategy
30
E-commerce
30
Electronic Commerce
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
19
High technology
18
Hochtechnologie
18
Marketing theory
18
Marketingtheorie
18
KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation
14
Innovation management
13
Innovationsmanagement
13
International marketing
13
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8
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128
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Aufsatz im Buch
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1,153
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1,153
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211
Thesis
185
Book section
128
Bibliografie enthalten
78
Bibliography included
78
Graue Literatur
70
Non-commercial literature
70
Collection of articles of several authors
55
Sammelwerk
55
Case study
37
Fallstudie
37
Arbeitspapier
27
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27
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24
Aufsatzsammlung
22
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20
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7
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German
56
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Kleinaltenkamp, Michael
6
Backhaus, Klaus
4
Weiber, Rolf
4
Albers, Sönke
3
Johnston, Wesley J.
3
Valla, Jean-Paul
3
Engelhardt, Werner Hans
2
Homburg, Christian
2
Peters, Linda D.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Turnbull, Peter W.
2
Wilson, David T.
2
Woodside, Arch G.
2
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Akrout, Houcine
1
Baaken, Thomas
1
Backhaus, Christof
1
Bandyopadhyay, Tridib
1
Barten, Gabriele
1
Bauer, Hans H.
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Bergey, Paul K.
1
Biehn, Niels
1
Blois, Keith J.
1
Blommestein, Fred van
1
Bowman, Douglas
1
Brennan, Ross
1
Bridges, Eileen
1
Brock, Christian
1
Bruhs, Sarah Maria
1
Bruque Cámara, Sebastián
1
Bueno Merino, Pascale
1
Butzer-Strothmann, Kristin
1
Bézivin, Jean
1
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Entwicklungen des Investitionsgütermarketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Field guide to case study research in business-to-business marketing and purchasing
3
Innovation in pricing : contemporary theories and best practices
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Handbook of business-to-business marketing
2
Handbook of relationship marketing
2
Innovatives Industriegütermarketing
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
2
Relational and functional integration
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Advances in electronic marketing
1
Advances in services marketing
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
China-focused cases : selected winners of the CEIBS global case contest
1
Collaboration and competition in business ecosystems
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary issues in marketing : principles and practice
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Digitalization of decentralized supply chains during global crises
1
E-commerce and marketing
1
Economies et sociétés ; 45,4
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic business interoperability : concepts, opportunities and challenges
1
Emerging markets and the future of the BRIC nations
1
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ECONIS (ZBW)
128
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1
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
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2
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
Saved in:
3
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
4
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
5
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
6
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
7
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
Saved in:
8
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
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9
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
10
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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