Search Results - subject:"Behavioral Targeting"

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644

Persistent link: https://www.econbiz.de/10014546208

Customer Recognition and Mobile Geo-Targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of Industrial Organization 64 (2024) 4, pp. 615-644

purchase histories. The overall profit effect of behavioral targeting is driven by firms’ discount factor and consumers … depend on firms’ time preferences. We derive conditions for when firms prefer more rather than less behavioral targeting. …

Persistent link: https://www.econbiz.de/10015373242

Within-category satiation and cross-category spillover in multiproduct advertising

Lu, Shijie; Yang, Sha; Yao, Alex Yao - 2025

Persistent link: https://www.econbiz.de/10015374203

Who to show the ad to? : behavioral targeting in Internet advertising

Xiong, Wei; Xiong, Ziyi; Tian, Tina - In: Journal of Internet and Digital Economics 2 (2022) 1, pp. 15-26

Purpose The performance of behavioral targeting (BT) mainly relies on the effectiveness of user classification since …

Persistent link: https://www.econbiz.de/10014433761

A smart ad display system

Xiao, Li; Wu, D. J.; Ding, Min - In: Information systems research : ISR 35 (2024) 4, pp. 1873-1889

Persistent link: https://www.econbiz.de/10015193882

Behaviorally targeted location-based mobile marketing

Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702

Persistent link: https://www.econbiz.de/10012587383

Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?

El Hana, Nadr; Mercanti-Guérin, Maria; Sabri, Ouidade - In: Technological forecasting & social change : an … 188 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014266452

Data mining in marketing : 15th International Workshop on Data Mining in Marketing, DMM 2019, New York, USA, July 19, 2019 : proceedings

Perner, Petra (ed.) - International Workshop on Data Mining in Marketing … - 2019

Persistent link: https://www.econbiz.de/10012430815

Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis

Wang, Guoqiang; Tan, Garry Wei-Han; Yuan, Yunpeng; Ooi, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013332738

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

A service of the

zbw