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~isPartOf:"Journal of promotion management : JPM"
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Search: subject:"Brand"
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Brand management
67
Markenführung
67
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
47
Markenimage
47
Advertising effects
39
Werbewirkung
39
Brand
29
Markenartikel
29
Product Placement
29
Product placement
29
Internet marketing
19
Online-Marketing
19
Advertising
16
Werbung
16
product placement
14
Marketing management
12
Marketingmanagement
12
Social Web
12
Social web
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USA
8
United States
8
Sales promotion
7
Verkaufsförderung
7
Designation of origin
6
Film industry
6
Filmwirtschaft
6
Herkunftsbezeichnung
6
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
Public relations
5
Relationship marketing
5
Sportmarketing
5
Sports marketing
5
content analysis
5
promotion
5
social media
5
Öffentlichkeitsarbeit
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Chen, Huan
3
McClung, Steven
3
Phau, Ian
3
Arli, Denni
2
Arora, Anshu
2
Callison, Coy
2
Chan, Fanny Fong Yee
2
Cheah, Isaac
2
Chung, Hwiman
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Melanthiou, Yioula
2
Park, Jae Hee
2
Schmierbach, Mike
2
Wang, Ye
2
Agheshlouei, Hamed
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Akturan, Ulun
1
Alessandri, Susan Westcott
1
Anderson, Ronald
1
Arora, Amit
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Becker, Kip
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bernal, Jorge
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Bhakar, Shailja
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Bhat, Savita
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Bozbay, Zehra
1
Brodowsky, Glen H.
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Journal of promotion management : JPM
Journal of business research : JBR
831
The journal of brand management : an international journal
679
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
232
European journal of marketing : EJM
192
Asia Pacific journal of marketing and logistics
159
International journal of hospitality management
157
Journal of marketing communications
142
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Industrial marketing management : the international journal for industrial and high-tech firms
130
Tourism management : research, policies, practice
130
Journal of marketing
129
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
121
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Journal of strategic marketing
107
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
104
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Journal of global marketing
89
Marketing Science
88
International marketing review
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of promotion management : innovations in planning and applied research
86
Marketing : ZFP ; journal of research and management
86
International journal of advertising : the review of marketing communications
83
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ECONIS (ZBW)
97
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1
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
2
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
5
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
6
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
7
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
8
Metaphor as visual thinking in advertising and its effects : focus on
brand
familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
9
Understanding cosmopolitanism and
brand
origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
10
Linking CSR communication activities to consumer
brand
evaluations : an examination of mediating and moderating factors linking CSR communication to
brand
evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
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