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~subject:"Konsumentenverhalten"
~subject:"Firmenimage"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Firmenimage
Brand management
16,802
Markenführung
16,771
Consumer behaviour
7,214
Markenimage
6,945
Brand image
6,818
Markenartikel
5,146
Brand
5,143
Beziehungsmarketing
2,495
Relationship marketing
2,493
Markenpolitik
2,174
Social Web
1,730
Social web
1,728
Online-Marketing
1,541
Internet marketing
1,515
Marketingmanagement
1,367
Marketing management
1,353
Deutschland
1,167
Werbewirkung
1,114
Germany
1,110
Advertising effects
1,104
Marketing
850
Luxury goods
849
Luxusgüter
849
Werbung
731
Advertising
694
Einzelhandel
681
Retail trade
667
Theorie
660
Theory
660
Corporate reputation
651
Brand loyalty
630
Customer satisfaction
617
Internationales Marketing
617
Kundenzufriedenheit
616
International marketing
600
USA
593
Handelsmarke
588
United States
578
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4,037
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1,088
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6,439
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1,297
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2
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5,960
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5,960
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469
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469
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170
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133
Graue Literatur
127
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127
Arbeitspapier
85
Working Paper
85
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76
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76
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63
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63
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62
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58
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58
Aufsatzsammlung
51
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24
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13
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10
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9
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7
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7
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7
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5
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4
Lehrbuch
4
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4
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3
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3
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3
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3
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3
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2
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2
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2
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1
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English
7,306
German
432
French
3
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3
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1
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Melewar, T. C.
38
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Fetscherin, Marc
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Swoboda, Bernhard
14
Valette-Florence, Pierre
14
Vrontis, Demetris
14
Baumgarth, Carsten
13
Dens, Nathalie
13
Huber, Frank
13
Iglesias, Oriol
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sharifah Faridah Syed Alwi
13
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
Verlag Dr. Kovač
4
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Universität Hannover / Institut für Marketing & Management
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Chartered Institute of Marketing
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Published in...
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Journal of business research : JBR
413
The journal of brand management : an international journal
298
The journal of product & brand management
296
Journal of retailing and consumer services
252
Psychology & marketing
86
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
75
Journal of marketing communications
71
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
54
Journal of strategic marketing
53
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of promotion management : JPM
47
Journal of global marketing
46
Journal of fashion marketing and management
45
Journal of marketing
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
International journal of consumer studies
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Cogent business & management
37
International journal of retail & distribution management
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
36
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
7,737
BASE
1
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71
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
72
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
73
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
74
Scripting the meaning : the influence of brand name script on brand meaning and brand attitude
Roshchupkina, Olga
;
Kang, Gi-Du
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014384072
Saved in:
75
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
76
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
77
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
78
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
79
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
80
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
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