Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - In: Journal of Product & Brand Management 16 (2007) 6, pp. 401-414
Purpose – This paper seeks to develop a framework for understanding what drives customer‐based brand equity and price … with previous research on brand equity and food quality. Findings – The study finds that brand equity and price premium … dimensions of brand equity proposed: awareness, qualities, associations and loyalty. Relevant brand associations (origin, health …