Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences : open access journal 14 (2024) 4, pp. 1-40
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of … the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian …-based/consumer-based brand equity models: the 15 brand equity models, including the beer/beverage brand equity models, the 2 internal brand …