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~subject:"Markenführung"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of product & brand management"
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Search: subject:"Brand equity"
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Markenführung
Brand image
54
Markenimage
54
Brand management
50
Consumer behaviour
44
Konsumentenverhalten
44
Brand equity
28
Brand
22
Markenartikel
22
Beziehungsmarketing
16
Relationship marketing
16
Consumer brand equity
9
Brand loyalty
8
Marketing management
7
Marketingmanagement
7
Customer satisfaction
6
Kundenzufriedenheit
6
Brand equity (Consumer)
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Gastronomie
5
Restaurant industry
5
Advertising effects
4
Brand awareness
4
Dienstleistungsqualität
4
Product quality
4
Produktqualität
4
Service quality
4
Werbewirkung
4
Brand evaluation
3
Brand performance
3
Brand personality
3
Corporate reputation
3
Customer integration
3
Financial brand equity
3
Firmenimage
3
Kundenintegration
3
Luxury branding
3
Luxury goods
3
Luxusgüter
3
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Undetermined
35
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2
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Article
50
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English
50
Author
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Guzman, Francisco
5
Han, Sung Ho
2
Lee, Timothy J.
2
Mishra, Abhishek
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Wong, IpKin Anthony
2
Alibakhshi, Setareh
1
Anselmsson, Johan
1
Atanasova, Christina
1
Atkinson, Peter
1
Baghi, Ilaria
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Blair, Amanda J.
1
Bondesson, Niklas Vestman
1
Brown, Brian P.
1
Cantrell, Caley
1
Carvalho, Sergio W.
1
Chan, Anthony
1
Chen, Cheng-Hao Steve
1
Choe, Yunseon
1
Cyr, Dianne J.
1
Czarnecka, Barbara
1
Dadzie, Charlene
1
Dash, Satya Bhusan
1
Dash, Satyabhushan
1
Davari, Arezoo
1
Davis, Donna
1
De Nisco, Alessandro
1
De Vita, Jennifer
1
Dwivedi, Abhishek
1
Fang, Xiang
1
Farhang, Maryam
1
Finn, Adam
1
Frank, Phillip
1
Fuller, Rachel
1
Gabrielli, Veronica
1
Gil Saura, Irene
1
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International journal of hospitality management
The journal of product & brand management
Journal of business research : JBR
47
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
50
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Date (oldest first)
1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
A win-win situation : enhancing sharing economy platform
brand
equity
by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
4
The impact of brand value co-creation on perceived CSR authenticity and
brand
equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
5
Antecedents and consequences of
brand
equity
: evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
6
Brand
equity
and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
7
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
8
Evolving brand boundaries and expectations : looking back on
brand
equity
, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
9
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
10
Hotel
brand
equity
and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
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